Today, CCP pulls the shrink-wrap off its latest game. After running in open beta since January 22, DUST 514 is ready for prime time. Developed in Shanghai exclusively for the PlayStation 3, the MMOFPS represents a new window on EVE Online’s universe of New Eden.
More importantly, the Icelandic developer sees DUST 514 as the start of a new deal for console-bound FPS gamers. As Chief Marketing Officer David Reid put it, there are tens of millions of Battlefield and Call of Duty players waiting to be liberated from a prison that they don’t know they’re in.