This could just turn normal people into a crazy environmentalist types. Some brewers are lining up against fracking out of fear their water supplies could be tainted affecting both the quality and safety of their product. It's the old chemical gets into the water table thing with the added twist of screwing up the brewing process. No idea how good the beers these places produce actually are of course, and that could make all the difference with the how much should I care thing.
Still the stakes have been raised obviously. Place your bets now: