I ride. I've never been to Sturgis, at least not during the rally. I went through a week later once and bought a t-shirt. I've been to a few local rallys that are much more low key, it's always a good time.
I have thought of going, but never made it a priority. I know people who've went, and seen ample footage about it. One former colleague trashed his ride out there, ended up going around a bend and another biker slid into him after losing control, he nearly lost his leg by gashing it to the bone, shattered it, and they had to screw it back together. That's why I'm a little wary, you get that many bikers together, some of them drinking heavily, and accidents and fatalities are bound to happen.
Some people are like slinkies, they aren't really good for anything, but they still bring a smile to your face when you push them down the stairs.