Of Marketing and Mercoxit: EVE Vegas Interview #2

EVE Vegas: the largest fan-organized EVE Online gathering of the year, and a great opportunity to talk one-on-one with the developers from CCP Games. As a result, I had a chance to interview David Reid, the man whose decisions shape our perception of gaming's most enigmatic journey.

Today's chat, part two of two, mostly examines the link between CCP's games in the EVE Universe.
We also answer a few miscellaneous questions along the way. Once again, let's dive right in!

Of Marketing and Mercoxit: An EVE Vegas Interview


EVE Vegas: the largest fan-organized EVE Online gathering of the year, and a great opportunity to talk one-on-one with the developers from CCP Games. As a result, I had a chance to interview David Reid, the man whose decisions shape our perception of gaming's most enigmatic journey.

Today's chat, part one of two, narrows in on his behind-the-scenes look at marketing such a complex game. We also talk extensively about current events, including EVE: The Second Decade: Collector's Edition and the upcoming Rubicon expansion. Even if you don't play EVE Online – as I didn't, prior to this event – the discussion is still fascinating for anyone interested in the games industry as a whole.

Without further ado, let's begin!
 

The Free Agent: Episode 6 - Dust 514

Hello to all our new readers, and welcome back to those who have been following ZAM's bi-weekly column, The Free Agent. Our mission, as always, is to answer the question "Can gaming REALLY be free?"

The previous episode of the Free Agent got a little buried under all the gaming news coming out of E3 two weeks ago, so if you want to know what free buys you in the new Action RPG Marvel Heroes, be sure to take a gander at Episode 5.

For this week's episode of the Free Agent I dusted off the old PS3, which has been relegated to Netflix duty for the better part of two years. That's right, for one episode only, the Free Agent is going console.

Why you ask? Well it just so happens that our next assignment is the PlayStation exclusive Dust 514, a free-to-play FPS from Icelandic developer/publisher CCP that many are calling the first true MMOFPS. So can console gamers play to their heart's content without spending a cent? Let’s find out.

Dust 514 "Fight Your Own War" Trailer

Dust 514 is here and with it is a new shiny trailer introducing PS3 players to the world of Dust 514 and the EVE Online Universe. Fight for money, fight for glory, fight your own way.

DUST 514: The Launch of a Better Deal

Today, CCP pulls the shrink-wrap off its latest game. After running in open beta since January 22, DUST 514 is ready for prime time. Developed in Shanghai exclusively for the PlayStation 3, the MMOFPS represents a new window on EVE Online’s universe of New Eden.

More importantly, the Icelandic developer sees DUST 514 as the start of a new deal for console-bound FPS gamers. As Chief Marketing Officer David Reid put it, there are tens of millions of Battlefield and Call of Duty players waiting to be liberated from a prison that they don’t know they’re in.

Dust 514 Dev Diary: A Dropsuit for Any Occasion

CCP has posted a new video Dev Diary on the Dust 514 site giving us some more information on drop suits and fittings in the upcoming MMO shooter. Game designer Gavin Frankle explains some of the different dropsuits currently available and the wide array of customization available through fittings.

Dust 514 Graces Open Beta With New Trailer

You fought the good fight in New Eden on EVE Online but now its time to sign-up and go planetside with CCP Games' Playstation exclusive MMOFPS Dust 514. Effective immediately, Dust 514 has entered Open Beta status enabling anybody with Playstation Network access to join in. 

With Open Beta comes the Dust 514: Gathering Forces Trailer. As we've come to expect from CCP the trailer perfectly emphasizes the MMO aspect of the game, the video and description follow. 

DUST 514: Open Beta Date Confirmed

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With DUST 514 already linked up and interacting fully with the Tranquility server for EVE Online, CCP has announced that everyone who wants to join in the warfare and general backstabbing won't have to wait much longer.

On January 22, all PlayStation 3 owners can access DUST 514 for free as part of Open Beta, which should increase the pool of players dramatically. It's a big milestone for both EVE and DUST 514 as stated by CCP CEO -- acronym overload -- Hilmar Veigar Pétursson, in today's press release:

“The launch of the DUST 514 Open Beta is another step towards our long-term vision for CCP and EVE. But this is just the beginning. As we have done with EVE Online, in the coming weeks, and for years to come, we will continually improve upon and add to the DUST 514 experience, as well as add deeper integration between the two games and their communities.”

 

Let The Heavens Rain Down

The official DUST 514 launch is almost here (we think), and CCP has just taken a major step in bringing New Eden to a whole new audience. As of today, all DUST 514 beta players have been migrated to Tranquility, the single sever that powers the live EVE Online universe.

"For the first time in history, two games unfold in a single universe, and now DUST 514 and EVE Online also occupy a single server: Tranquility. Find out what this historic connection means for your DUST 514 career in our latest developer blog: "Welcome to New Eden."

EVE Online and DUST 514: Prepare to Fire!

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Capsuleers are about to get some new resources to utilize and people to manipulate as just minutes ago, CCP Nullabor was confirmed that DUST 514 will be entering EVE Online's Tranquility server in just a couple of days.

"On Thursday the 10th of January, following a slightly longer than usual scheduled downtime, we will be migrating over players currently participating in the DUST 514 closed beta from Singularity to Tranquility. This is a particularly special day here at CCP as this brings to life an ambitious and incredibly exciting vision of a single cross platform universe, the likes of which have never been undertaken before."

Not only will DUST players be battling in the same universe, the vaunted cross game interaction will begin as EVE corps will be able to consider prospective ground troops as new members. Contracts will be drawn up, battles will commence and the kind of skullduggery that we adore about EVE will spread to new frontiers.

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Will you be joining in the clinically executed mayhem?

Scott "Jarimor" Hawkes, Editor in Chief