A quarter pound hamburger doesn't weigh a quarter of a pound by the time it's served, either.
Which is probably why BK or McD's or whoever don't mount an advertising campaign showing a cooked burger patty weighing four ounces. In fact, they're pretty careful to put "pre-cooked patty weight" type verbiage in very small print in their ads.
I'm sure it's mentioned, and I'm sure that's how they avoid lawsuits, but "quarter pound" is also a specific weight measurement. "Foot long" is not. If they sell subs labeled as 6", 9", and 12" sizes, I expect some degree of accuracy in terms of actual length. The fact that they call it a "foot long" should be the first hint that the length is an approximation and not intended to be a precise measurement of the length of the sub.
The issue here is false advertising, right? The suit might have some merit based on deliberate misrepresentation.
I'm sure it has some
merit. I'm also equally sure it's a waste of time and money for everyone except the lawyers involved.
Now, having said that, who really cares if you get an extra bite of bread or not? The meat and cheese are pre-weighed. You'd get the same amount whether it's stretched out along twelve inches of bread or compressed onto ten and a half.
Exactly. It's not about the exact length of the bread, but the relative "size" of the sandwich as a whole. The question should not be "did they use a term that wasn't exactly correct", but "did they actually rip off their customers in any real way"? And the answer to the latter question is "no" (well, unless you count their generally crappy quality product as a whole).
Oh. As to Quiznos, I honestly think it wasn't even over expansion, but that their product choice is questionable. It just doesn't fit into the sub sandwich market that well. While purely anecdotal, the toasted bread that is their whole selling point only really works if it's on one of their more expensive sandwiches. If I'm just getting an italian sub, I don't really need (or want) it on toasted bread. Ditto for most of the cold sandwiches. As a result, it only occurs to me to go to Quiznos if I'm in the mood for a hot toasted sandwich. And those are pretty expensive, so I only decide to do that maybe once or twice a year. I suspect that lots of other people make the same kind of choice. There's one in the mall near my home, and on the rare occasion I do go in there, I rarely ever see anyone else in the store. Maybe one other customer. I imagine this is even worse since they recently moved all the fast food type places to one end of the mall (except for the McDonalds and the El Pollo Loco which are in separate buildings). So now the Quiznos, instead of being by itself in one part of the mall is right next door to a Rubios, and a short distance from a Panda Express. Hmmm... Quiznos, or Rubios. Not really a question unless I'm really really in the mood for a toasted sandwich.