That's just an artifact of the way they try to keep it fair though.
If they really wanted to make it fair, then the candidates names would be arranged on a bottom-left - to - top-right diagonal, thereby balancing our tendencies to read left-to-right and top-to-bottom. ____________
❒ Mitt Romney
❒ Barack Obama
PS: Of course, studies would need to be done to determine the exact angle. I think 45° still favors the top guy. 30° seems more balanced, to me. But length of name is also a variable that needs to be accounted for. There's an algorithm for all this, somehow. And yes, I'm aware that I'm taking this a bit
too seriously. Edited, Nov 6th 2012 4:40pm by Eske