Quote:
Yesterday Microsoft announced a further step in extending its advertising platform by acquiring ad firm Massive, without disclosing financial terms of the deal.
The New York-based Massive literally injects ads into video game environments. A 3D shoot-em-up game like Swat 4, for instance, could feature masked bad guys leaping behind a drink dispenser selling Coca-Cola's Diet Sprite or weild an AK-47 in front of a Batman Returns poster. Pizza boxes, billboards and images on TV screens are all places where Massive carefully place its ads, which the company says adds realism to the overall gaming experience. Now that Massive is being folded into the Microsoft family, not only will it work with Xbox Live and MSN Games, it will eventually tie in with online advertising hub adCenter.
The New York-based Massive literally injects ads into video game environments. A 3D shoot-em-up game like Swat 4, for instance, could feature masked bad guys leaping behind a drink dispenser selling Coca-Cola's Diet Sprite or weild an AK-47 in front of a Batman Returns poster. Pizza boxes, billboards and images on TV screens are all places where Massive carefully place its ads, which the company says adds realism to the overall gaming experience. Now that Massive is being folded into the Microsoft family, not only will it work with Xbox Live and MSN Games, it will eventually tie in with online advertising hub adCenter.
Yay for "added realism"
I can't wait for the upcoming sequels to Yo! Noid and Spot.
