Has all the makings of a proper unholy alliance, 2 giant companies cutting a deal and such. Besides Star Wars could certainly benefit from another round of marketing hype and nickel-and-dime stuff to cover the exorbitant costs associated with another unimaginative and mediocre game.
Meh, honestly I'm really not too torn up about it. SWTOR really didn't really bother me to the same degree it did other people and I hadn't liked Simcity for a number of years, so missed out on that debacle. They'll do what they'll do, I'll keep my expectations low and hopefully they'll exceed them.