For me personally I enjoy it for a couple of reasons. I started playing EQ1, at my brother's prompting, back in the day, but I just couldn't get into it due to the lack of direction, I guess. I couldn't get into just killing things for the sake of killing them.
Now a few years later, I see my brother playing WOW, and started to ask questions about it. From just my first look it seemed much more my style.
In WOW, there is more of a story line, and with all the quests available WOW is really what you make it. If you want to kill things, go do so, if you want to do quests, fine, if you want to group up with other people and beat down a dragon, have fun.... In addition WOW lends itself well to interaction with other players, so it brings more depth to my experiences in this little virtual world.
Edited, Nov 27th 2006 5:45pm by mhaserodt