Ok, I got the honor of playing w0w OB. The game itself is already installed on my machine. When I go to the store to pick up my wonderfully sexy Night Elf covered w0w box, will I have to suffer with installing the game again? I might just be answering my own question, but I do remember that I had to enter a beta code in order to install OB after a 7 hour download, and I KNOW Blizzard will require a CD-Key for installation....hmm....please clarify, my brain is too fuzzy right now.