You mean the registration bonuses? You're mistaken: http://www.soe.com/soelive/faq.vm
Anyone who registers for a badge will receive an in-game item for their primary game. However, we cannot grant your item without your proper information, so please make sure to enter your STATION ID, correct email address and primary game when you register for your badge!
EverQuest In-game item: Bloodstained Contract
This item, once consumed, allows you to purchase a Vampire Mercenary from the special mercenaries Vendor, Hadya Ware in Plane of Knowledge.
EverQuest II In-game item: Dashenti Lasheris
Vampire Mercenary — Healer Type.
DC Universe Online In-game item: The Impersonator
This fashionable Rhinestone Jumpsuit will make you the glitziest star on the Vegas Strip.
Vanguard: Saga of Heroes In-game item: Gilded Cage + The Jovial title
The Gilded Cage summons Goldie, a small flying gargoyle. Title applied by right-clicking and consuming the Mysterious Scroll from your inventory.
Pox Nora In-game item: SOE Live Rune Pack
A special pack of runes, only available to our SOE Live customers!
Legends of Norrath In-game item: Fancy Dress Only in-house painting
Loot card that will deliver the in-house painting, "Fancy Dress Only".
Star Wars Clone Wars Adventures In-game item: Ghanesh (pet)
Don't let the color of its fur fool you. Despite being blue, Ghanesh has a surprisingly fiery personality!
Free Realms In-game item: SOE Live 2012 Kangaroo
Special Kangaroo Ride — details to come