Again, we're all paying to play. Do you rent a movie only to see 80% of it?
Having lofty content that is unreachable for casual players is an important draw of MMOs. I never once thought "Yeah, I should get a Relic" in FFXI. I didn't have the time or commitment. But I didn't stomp my feet and hold my breath until Tanaka made it easy, I went on with my life.
Yep, we all "pay the same price" but why is that new MMOs are generally sucking? The whole "everyone is equal" and "access to everything by everyone" makes the MMO boring as @#%^ quick and unbalanced as hell. The reason people liked/hated CoP was because of level caps, but also it took work to unlock certain end-game content, like any FF game, but MMOs these days? Everything is there for you after you run in a straight line of quests that mean nothing but EXP and Gil.
It sounds bad to say, but there should be a separation of Casual and "hardcore" content and casual players shouldn't have immediate access or even quick access to that content. Striving for something out of reach is one of the biggest draws of an MMO, joining an MMO to play 3 hours a week shouldn't get you the same benefits in any reality.