yeah, its very important, even if it is sappy, and horribly necroposted. I'm lucky, my best friend and i in game still talk, and do things together, and it makes the game much richer, just to have that history.
I remember the first time we played, and i discovered knightswell lake in ronafure. "Holy crap, there's a lake here and it's beautiful!" I had come from eqoa, which itself was a very lovely game, although not very pleasant to look at, but just seeing the lake, with mist rising over it because of the morning, was an experience in itself.
When the enchantment fades, and it will, having the experiences you have with friends, and keeping them in contact keeps you alive. I can turn to seph, and say "Remember that time when Kiros wanted to farm in palborough, and mass-pulled 50 quadav?" He'll nod, remembering, and its like that enchantment lives again in memory.