I dont think there was much if any advertising at all...other than EQplayers.
In its present state, I think the devs got it a bit wrong with who they are targeting.
For instance, the last few years, most newly activated accounts seem to be returning players. Many with existing characters that have 8 slots (many full with bags,clickies etc in their inventory slots).Yet the F2P and Silver packages only allow 4 and 6 inventory slots respectively...They forgot to cater for the biggest population of "new" players the last few years who cannot use those packages without losing bags,items (petition horrors)on their old characters.
This renders the F2P package as an unattractive option for many returning players without losing items on their old character when logging in as a F2P or Silver package account.
They should consider at least raising the inventory slots to 8 for F2P and Silver to woo the returning players with dormant accounts.
As someone who plays sporadically, sometimes for months at a time/take a break for 1-? months/return, etc., I was initially excited when I saw the F2P announcement...until I looked at the options for each category. Although I primarily play in older zones, I've had my characters for over 7 years, have Rk. II spells, need every bit of space for my items, etc. For me, this will not change how I play at all. I will continue to purchase station passes at $15.00 for the months I play and then won't be on at all when I'm not playing.
I was hoping if Sony went the F2P route for something more along the lines of certain zones might be locked to free players. I can see this as a viable introduction for someone new who wants to try out EQ but I agree with the posters who point out - where is the marketing to a new group of players. Returning players will not want to be limited to certain races/classes/limited storage, etc.
From reading the FAQs, if I went with a Silver Membership, for example, the following would happen:
*Characters - Since my 3 characters were created prior to February 29, 2012, I will retain them even though they are not in one of the 4 class/race offerings for that level. The wording of the FAQ sounds like I will still be able to play all 3 of them.
*Prestige Items - Will still be in my inventory, but tinted yellow and unusable.
*Rk. II & III spells will remain in spell book, but only cast at level I.
*AA - At the moment, this limit will not affect me personally due to my low number of AAs, even on my main.
*Plat per level - I can see having to distribute plat between my 3 characters instead of having most of it on my main and not being able to earn much more until I spend some of what I have. This could cause a situation on my trader alt.
*Bag slots - I'd have 4 bags of items mailed back to me on at least 2 of my characters.
The character, AA, and spell Rank levels I could live with the way the FAQs are stated; however, even as a casual player, the plat and bag slots would be a consideration.
Therefore, as previously stated, for me personally this will change nothing. It will not entice me to play more regularly and I still think that any returning player will not want to be limited on especially plat and AAs, even if they can still access all their characters.
I would agree this is a good way to bring brand new players into the game with the Free & Silver levels serving as a trial IF there was some promotion outside of announcements on the Sony website and EQ forums.