Last month, GamersFirst announced that it had acquired Fallen Earth and will be switching the game to a hybrid free-to-play model during the fourth quarter of this year. As you can imagine, there are all sorts of back-end changes being implemented. Once such change is that you'll need a free GamersFirst account to log into Fallen Earth beginning August 1. Here are the details from a new dev blog entry:

"In summary, on August 1st before you log in to the game you will be prompted to merge your Fallen Earth account with a GamersFirst account. Once you’ve completed the merge, from then on you will log in to Fallen Earth with your GamersFirst account. If you have a credit card subscription from then on you’re good to go; if you use PayPal or Click&Buy, you’ll need to resubscribe. Accounts that complete this transition by August 5th will receive some "thank-you" G1 Credits. New upgrades will only need to pay $14.99, and will receive a Buddy key, but no hat or ATV. The full Free2Play transition is currently still underway, and we’re making good time."