Hello Kitty Online has officially launched in Europe for players who speak German, English, French, Italian and Spanish. The free-to-play game has received some additions since the open beta ended, such as a new housing system, an upgraded pet system, a farming system, and zones for Paris and Beijing.

If you'd like to play the European version of Hello Kitty Online, simply register for the Web site to download and install the game client. More information can be found at the European Sanrio Town page or in the announcement after the jump.

Following a very successful beta phase, the Munich-based games publisher burda:ic today announced the European launch of Sanrio Digital’s Hello Kitty Online (www.hellokittyonline.eu), the highly anticipated, free, massively multiplayer online role playing game (free2play MMORPG). The launch of Hello Kitty Online is accompanied by a lavish marketing campaign to inform users across Europe that they can now immerse themselves in the fantastic and colourful world of Hello Kitty and other Sanrio characters.

Hello Kitty Online launches in five languages: German, English, French, Italian, and Spanish, all available at www.hellokittyonline.eu. The game boasts several additions and improvements since the beta version. The new housing system allows players to build their own homes and customize them in hundreds of ways, and to visit the homes of other players. The upgraded pet system lets players raise multiple animal companions that add bonuses to owners and that develop according to the quality of care they receive. The farming system lets players manage their own private farm and grow crops to produce various items that can be sold or used as ingredients in the game’s sophisticated crafting system. In addition to Sanrio Harbour, Florapolis, and London, there are two new, immensely cute zones: Paris and Beijing will offer thrilling new quests and visually stunning Hello Kitty interpretations of these world cities.

As the official online game featuring Sanrio's famous characters, including Hello Kitty, My Melody and Badtz-Maru, Hello Kitty Online is a one-of-a-kind, innovative, massively multiplayer online role playing game (MMORPG) where players interact with one another while adventuring in the dynamic and cute online world of Hello Kitty. As players explore Hello Kitty’s fantasy environment, they uncover a fascinating main story and meet hundreds of colourful virtual  inhabitants. The game immerses players in the Hello Kitty universe with lovingly detailed graphics and a multitude of cute-themed activities, mini games, and discoveries.

Key features of Hello Kitty Online:

• The charming world of Sanrio, with Hello Kitty, Badtz-Maru, Little Twin Stars, Pochacco, and more than a hundred additional adorable Sanrio characters.
• Unique character customization with thousands of options, including hair, makeup, clothes, accessories, tools, and more.
• Exquisitely designed game zones
• A sophisticated farming system that lets players create gorgeous gardens and harvest various goods in order to generate income and raw materials
• A pet system that allows players to keep multiple pets and create new pet breeds.
• Sophisticated house construction system with countless decorating options
• Fully-featured crafting system
• Entertaining mini-games
• Focus on community and family-friendliness
• Fully integrated community tools including blogs, e-mail, and video sharing

To download and install the free game client, users simply need to register at www.hellokittyonline.eu. Existing players will keep their current characters from the Open Beta phase.

For more information, please visit www.hellokittyonline.eu or europe.sanriotown.com.