I do not think that Verant was trying to make money. They don't want you to transfer from your server (except under /movelog) unless absolutely necessary. They made it so you would lose all items & cash on transfer BECAUSE...
EXAMPLE:
Let's say you have 10 manastones. If you go to a server that has no manastones, guess what? You would be able to adjust the price how you wanted it. Nobody could do jack about it if you were the only holder of Manastones on the server. You'd become rich, and BAM... The economy is thrown out of wack..
Verant Institutes a Character Transfer Service
Verant has introduced a new service where, for a fee, they will transfer your characters over to a different server or from one account to another. It should be noted that characters will not be allowed to transfer items and coins with them to the new server, and further noted that this service will not come cheap. Check out the rates and rules at this link.