is because... they can't spell Allakhazam. Seriously.
Whenever somebody needs quest/item/whatever help in WoW, I always direct them to Allakhazam. Very frequently, however, their response is "I use thottbot or wowhead because I can't spell (or I'm too lazy to) spell wow.allakhazam.com." Dead serious.
So if you want more visitors, IMO the best solution would be to get the zam.com domain up and running, and redirecting people to allakhazam. Also, some misspellings actually lead to gold/gil selling sites (allak azham.com, for instance).
Just something to think about.
I failed at spelling.
Edited, Feb 8th 2007 7:00am by Makaro
Edited, Feb 8th 2007 7:02am by Makaro