Queen idiggory wrote:
NPR was discussing it today. Sounds like Borders made some f*cking AWFUL choices over the past decade or so. And that's not even in a hindsight sense--they were obviously dumb as hell when they made them. Dumping tons of cash into DVDs/CDs after the market had clearly shifted to digital media, choosing to refurbish their stores instead of buffing up their online presence, using Amazon for their electronic sales, when Amazon was already a competitor, etc.
This basically. Borders just made really poor decisions. They were too diversified IMO, trying to sell tons of different things instead of focusing on just books. I've always gone to Barnes and Noble mainly because there's one about 3 blocks from my house. I remember the first time I walked into a Borders (a couple years ago I think), I just remember it feeling "odd". There was this *huge* interior space, poorly laid out, with a hard concrete floor, with a coffee stand in one area, a big reading area, whole sections for different things (only maybe a quarter of the store actually had anything to do with books), and the whole store maybe had 5 customers in it. It smelled like a warehouse and felt like a ghost town. I remember thinking then "how the hell do they stay in business?". Well, now I know.
In contrast, the B&N near my place has comfy carpet in the whole place, is maybe 50' on a side, and is always packed. I've never been in there when there wasn't 20+ people in the store. It feels much more welcoming and comfortable. Dunno, B&N just always felt more like what I think a book store should feel like. Borders? Not so much.