Kind of feel bad for Square-Enix :: World of Warcraft

#27 Sep 16 2013 at 1:50 PM Rating: Default

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Catwho wrote:

Honestly?

The target demographic for this game doesn't watch that much television.

Ads would be more effective on Netflix.

And you know this to be true how? Cable TV is practically ubiquitous in our society Netflix not so much (Internet, yes. Netflix, no.).

Ever hear of a of programming block on Cartoon Network called [adult swim]?

[as] airs that silly ARR commercial no less than twice an hour every night of the week if not during every show (some of which are only 12 minutes). And for good reason.

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Adult Swim
For the third month in a row, Adult Swim ranked #1 among basic cable networks for Primetime (broadcast definition) delivery of adults 18-34. Compared to August 2012, average Primetime delivery increased by significant double digits across all targeted demos: adults 18-24 grew by 36%, adults 18-34 by 31%, adults 18-49 by 24%, men 18-24 by 34%, men 18-34 by 28% and men 18-49 by 21%.

Across August 2013, Adult Swimâ€™s Total Day Delivery ranked #1 among adults 18-24, 18-34 & 18-49 and men 18-24, 18-34 & 18-49 on basic cable, continuing its top ratings position for seven consecutive months. Compared to August 2012, average Total Day delivery increased by double-digit growth across all adult and male demos â€“ adults 18-24 by 38%, adults 18-34 by 33%, adults 18-49 by 29%, men 18-24 by 35%, men 18-34 by 29% and men 18-49 by 23%.

Thursday nightâ€™s new episodes of Adult Swimâ€™s original live-action series,Childrens Hospital (12 a.m.) ranked #1 in its time period among targeted adults 18-34, 18-24 & 18-49 and men 18-24 & 18-34, while new episodes of NTSF:SD:SUV:: (12:15 a.m.) ranked #1 in its time period among adults 18-34 and men 18-24 & 18-34. Both premieres increased by double-digits growth among all key adults and men vs. the same time period last year.

Sunday nightâ€™s premiere episodes of Aqua TV Show Show (12 a.m.) and Squidbillies (12:15 a.m.) increased by mostly double-digits growth across adults 18-24, 18-34 & 18-49 vs. the same time period last year.

The Monday night premiere episodes of Bobâ€™s Burgers (10 p.m.) increased with all targeted adults and men vs. the same time period last year.

The Saturday night premiere episodes of Bleach (12 a.m.) ranked #1 in its timeslot among adults 18-34 and men 18-34 & 18-49; Naruto (12:30 a.m.) ranked #1 in its timeslot with adults & men 18-24 & 18-34; One Piece(1 a.m.) ranked #1 in its timeslot with men 18-24 & 18-34; Soul Eater(1:30 a.m.) ranked #1 with men 18-34 & 18-49; Sword Art Online (2 a.m.) ranked #1 with adults 18-24 & 18-34 & all key men demos. All TOONAMI premieres increased by double and triple-digit growth across the board vs. the same time period last year.

Adult Swimâ€™s programming accounted for 29 of the top 50 telecasts on basic cable for the month of August among adults 18-34, and 32 of the top 50 telecasts with men 18-34, both more than any other network.

Edited, Sep 16th 2013 3:51pm by KingoGoodbomber

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#28 Sep 16 2013 at 1:57 PM Rating: Excellent

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The commercial didnt hit its demographic at all. Most of us are too unfit to make it down that crater haha and none of those players are in pajama pants.

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#29 Sep 16 2013 at 2:00 PM Rating: Decent

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[as] is pulling #1 rankings among 19-49 adults from cheap live action stuff like Childrens Hospital and NTSF you can be damn sure SE is throwing promotion money at them.

Pretty much every AAA game launch ever is heavily promoted on [as] for those coveted 19-49 eyeballs, they've been promoting GTAV heavily for weeks.

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#30 Sep 16 2013 at 2:32 PM Rating: Good

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I guess because I consider myself and my peers (30-35 long time FF fans) to be in the target demographic, and most of us have not paid for cable television in a decade. (Those that do got a good bundle with their Internet.)

I get all my cable TV viewing at the gym and it stays firmly on Food Network there. The rest is viewed in pure series chunks from Netflix and Amazon Prime streaming.

The only time I watch commercials outside of YouTube is during the Superbowl.

If you are watching TV ipso facto you are not on a computer, unless you are watching television programming on your computer or you're half surfing on your iPad while watching the boob tube. That isn't to say that there is no overlap between cable subscribers and gamers, but the overlap has shrunk significantly over the last few years as cable viewership has declined.

Edited, Sep 16th 2013 4:33pm by Catwho

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#31 Sep 16 2013 at 2:36 PM Rating: Good

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KaneKitty wrote:

Kuwoobie wrote:

It almost sounds like they're deliberately advocating anti-social behavior.

I thought that's what the Duty Finder was for...

On the contrary. I've have decent social dealings with people through DF. Now people on my own server is a different story(here's looking at you people who keep blind inviting me to your FCs..)

Kuwoobie wrote:

"Escape from reality, live the fantasy" it says. It almost sounds like they're deliberately advocating anti-social behavior.

Oh come on now. You know what they mean. Most of us play games like these because it keeps us from thinking too much, in a good way.

Edited, Sep 16th 2013 4:41pm by TwilightSkye

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#32 Sep 16 2013 at 3:08 PM Rating: Decent

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Catwho wrote:

I guess because I consider myself and my peers (30-35 long time FF fans) to be in the target demographic, and most of us have not paid for cable television in a decade. (Those that do got a good bundle with their Internet.)

I get all my cable TV viewing at the gym and it stays firmly on Food Network there. The rest is viewed in pure series chunks from Netflix and Amazon Prime streaming.

The only time I watch commercials outside of YouTube is during the Superbowl.

If you are watching TV ipso facto you are not on a computer, unless you are watching television programming on your computer or you're half surfing on your iPad while watching the boob tube. That isn't to say that there is no overlap between cable subscribers and gamers, but the overlap has shrunk significantly over the last few years as cable viewership has declined.

Edited, Sep 16th 2013 4:33pm by Catwho

None of this matters. All that matters are eyeballs on your ad per dollar and excluding what is still the largest source of target market eyeballs from your marketing strategy (i.e. television) based on anecdotes is bad business.

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#33 Sep 16 2013 at 3:17 PM Rating: Good

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On an ad per dollar basis, television ads are a hell of a lot more expensive than Internet ads. Smiley: lol

We can all agree at least that the ad is terrible, yes?

The nice thing about Internet ads is that they're not necessarily boxed into the 30 second spot that traditional TV ads are. I watched a few over the weekend that were mini movies - the Chiptle "Scarecrow" ad (which is actually an advertisement for a new iOS game they made) and one for a bank in Taiwan about five old men deciding to ride their motorcycles across the country one last time. You can do a lot with three minutes and high production values.

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#34 Sep 16 2013 at 3:48 PM Rating: Decent

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Catwho wrote:

On an ad per dollar basis, television ads are a hell of a lot more expensive than Internet ads. Smiley: lol

We can all agree at least that the ad is terrible, yes?

The nice thing about Internet ads is that they're not necessarily boxed into the 30 second spot that traditional TV ads are. I watched a few over the weekend that were mini movies - the Chiptle "Scarecrow" ad (which is actually an advertisement for a new iOS game they made) and one for a bank in Taiwan about five old men deciding to ride their motorcycles across the country one last time. You can do a lot with three minutes and high production values.

That's nice.

People still spend about five times more time watching TV compared to the time they spend actively online and all demos watch between 3-5x more hours of TV per week than they spend on the web. AT&T spends about 4x more than the top five internet advertisers combined, ~$1B vs. ~$50M.

So yes, it's quite silly for SE to ignore advertising on [as] where there target demo(s) take the #1 ranking night after night.

If you want to know who the product is for, watch when the commercials air. SE is heavily targeting the [as] watchers (just like every AAA game release) but they don't seem to focus on shows like Regular Show and Adventure Time. Kind of like how shows like Top Chef always have products for cleaning supplies and microwave dinners. Watch channels you normally don't and you can just feel when marketers are pandering.

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#35 Sep 16 2013 at 9:13 PM Rating: Good

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I don't. I know I'm an exception but I haven't watched television regularly since I was 17 or so. I think I see less than two hours of broadcast television a week, all told.

I just wait til it's out on Netflix or Amazon prime and watch it then. (Or DVD, in the case of Adventure Time. Release the third season you meanies!)

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#36 Sep 17 2013 at 5:04 AM Rating: Good

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I saw the ad (was running on UK TV and it was during a half-time break for the football so it must have been a pretty pricey timeslot) and I cringed at it. It's awful.

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#37 Sep 17 2013 at 5:07 AM Rating: Good

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Catwho wrote:

I don't. I know I'm an exception but I haven't watched television regularly since I was 17 or so. I think I see less than two hours of broadcast television a week, all told.

I just wait til it's out on Netflix or Amazon prime and watch it then. (Or DVD, in the case of Adventure Time. Release the third season you meanies!)

I'm in the same small demographic. I haven't watched a television set, outside of a few times I could count on one hand, since when Court TV was... Well, still Court TV.

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