For me I really started liking crafting in this game as its bit different than the regular "have materials -> hit button -> watch progress bar move on its own -> *poof* theres your item".
Also I'm kinda excited about the end game. The thing is that we don't really know how its going to be like yet. The end game will make it or break it for me, so I'm trying not to get my own hypemeter that high yet as it MIGHT come crashing down when I actually get to play the game fully.
For what I played the game in beta; The game seems really fun. There is at least some difficulty and lots of things to do at least the first 20 lvls I tried the game.
I'm also trying not to put on those rose colored glasses and ignore all the faults the game has. Some problems which really bugged me in betas are for example the AOE areas which hit you even though you were nowhere close to the area (could be an real issue in endgame if not resolved). It's also NOT a solution to say that "you have to move before or right when the circle appears". You are out of the area when the mob's ability resolves and you should be save, no matter what.
Also the combat is a bit dull at the moment, at least on the lower levels. I hope and think that It will get better on lvl 50s or so but I dont want to get my hopes up on things that aren't in the game yet that is the endgame content which will kinda define if the combat is fun or not.
1.0 taught me one thing and that thing is that "It's only beta, will be better in launch" is not how it ALWAYS works. So it taught me to be careful to not overlook faults. That said, ARR is shaping up to be a great game and for sure can't be compared to 1.0 anymore.