The official Final Fantasy XIV Beta site went live on March 11, 2010.
In the first week of March 2010, FFXI Allakhazam began a Special Beta Recruitment Campaign with the support of Square Enix. The goal was to reward "loyal FFXI fans" with early access to beta testing.
At VanaFest, Square Enix held a Secret Bonus Stage involving Final Fantasy XIV. The announcement that was every attendee would be entered to participate in the beta test, beginning with the early alpha version.
Applications for the FFXIV Beta Testing phase became available worldwide on December 16, 2009.
Within the first round of shipments of Final Fantasy XIII, copies would contain a "Campaign Code," which allowed players to sign up for the Japanese beta test on either PC or Playstation 3.
At GamesCom 2009 in Cologne, Germany, Final Fantasy XIV Producer Hiromichi Tanaka hinted that signups may be available for players to be in a focus group for the game at the 2009 Tokyo Game Show.