Cinder Kitten To The Rescue

Gamers rally to help Blizzard donate $2.3 million USD for Superstorm Sandy

In another shining example of what gamers can do when they band together, Blizzard announced that the special sale of the Cinder Kitten in-game pet for World of Warcraft netted a handsome some for the victims of Superstorm Sandy, which hit the east coast of the US late last year:

"Thanks to the overwhelming generosity of World of Warcraft players around the world who purchased the Cinder Kitten pet, we’ve raised a total of more than $2.3 million USD to support the American Red Cross’s ongoing Superstorm Sandy relief efforts."

This isn't the first time Blizzard has stepped up with this sort of effort. Back in 2011, they gave 100% of the proceeds of the Cenarion Hatchling pet to aid the earthquake and tsunami relief efforts in Japan. In 2010, the Moonkin Hatchling netted $800,000 USD for the Make-A-Wish Foundation.

Good job, gamers!

Bill "Lethality" Leonard


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minor editorial comment:
# Jan 14 2013 at 9:17 AM Rating: Good
799 posts
it's a "handsome sum". not a "some".

that said, I think it's incredible what Blizz. did in this particular case. I've seen a lot of people criticize Blizzard for doing this, going as low as calling it a crass publicity stunt.

well, to those who would criticize Blizzard: and what exactly have YOU given for the hurricane relief fund?
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