Blizzard backs off real names in forums

Flurry of negative feedback gets company to rescind plan for Real ID.

After a ton of negative feedback on Blizzard's forums and elsewhere, Blizzard CEO Mike Morhaime released a statement that Blizzard will not force users to use their real name when posting after all. Morhaime said that the company is still committed to making the forums a constructive place for players to visit and use and that other announced changes will stay in effect.

The backlash was in response to Blizzard's announcement earlier in the week that it will post user's real names when they use the official Blizzard forums.

See Morhaime's letter to fans below.

Hello everyone,

I'd like to take some time to speak with all of you regarding our desire to make the Blizzard forums a better place for players to discuss our games. We've been constantly monitoring the feedback you've given us, as well as internally discussing your concerns about the use of real names on our forums. As a result of those discussions, we've decided at this time that real names will not be required for posting on official Blizzard forums.

It's important to note that we still remain committed to improving our forums. Our efforts are driven 100% by the desire to find ways to make our community areas more welcoming for players and encourage more constructive conversations about our games. We will still move forward with new forum features such as conversation threading, the ability to rate posts up or down, improved search functionality, and more. However, when we launch the new StarCraft II forums that include these new features, you will be posting by your StarCraft II Battle.net character name + character code, not your real name. The upgraded World of Warcraft forums with these new features will launch close to the release of Cataclysm, and also will not require your real name.

I want to make sure it's clear that our plans for the forums are completely separate from our plans for the optional in-game Real ID system now live with World of Warcraft and launching soon with StarCraft II. We believe that the powerful communications functionality enabled by Real ID, such as cross-game and cross-realm chat, make Battle.net a great place for players to stay connected to real-life friends and family while playing Blizzard games. And of course, you'll still be able to keep your relationships at the anonymous, character level if you so choose when you communicate with other players in game. Over time, we will continue to evolve Real ID on Battle.net to add new and exciting functionality within our games for players who decide to use the feature.

In closing, I want to point out that our connection with our community has always been and will always be extremely important to us. We strongly believe that Every Voice Matters, ( http://us.blizzard.com/en-us/company/about/mission.html ) and we feel fortunate to have a community that cares so passionately about our games. We will always appreciate the feedback and support of our players, which has been a key to Blizzard's success from the beginning.

Mike Morhaime
CEO & Cofounder
Blizzard Entertainment

Comments

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Thank goodness that they listened
# Jul 09 2010 at 4:12 PM Rating: Excellent
To be fair, I really cannot blame Blizzard for wanting to improve the quality of the forums. However, the people in charge really should have thought about whether this idea would be beneficial to everyone involved before they announced it. Seriously, what were they thinking? Smiley: lol

Somehow, I doubt that this will be the last controversial announcement Blizzard makes. But at least it's a good thing that the company has fans that will be there to overwhelm them with feedback when needed. :P

Edited, Jul 9th 2010 3:16pm by Davejohnsan
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Thank goodness that they listened
# Jul 12 2010 at 7:32 AM Rating: Good
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410 posts
I haven't followed this too closely, so I have no idea if this has been suggested before.

I agree that all player toons should be linked together with one username or ID, but using real name is just BAD. I would be in support of using a global username though. Sort of like what we were using before battle.net changed us to use our email addresses.
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