One of the "smaller" pieces of news that came out of BlizzCon this year was the announcement that Blizzard will be licensing out an official World of Warcraft magazine. The first issue, due out sometime within the next few months, will be a 148-page quarterly print publication, "packed with fascinating features, in-depth interviews, expert analysis and player points-of-view covering all aspects of World of Warcraft," according to the preview description on the magazine's official website, which just launched recently.
The website is already accepting one- and two-year subscriptions. A one-year subscription is $39.95 USD, and the two-year subscription is $69.95. It appears to be a joint venture between Blizzard and Future US, Inc., a San Francisco-based subsidiary of the international publisher, Future plc. According to its website, Future US, Inc. is the current publisher of Nintendo Power, PC Gamer and Official Xbox Magazine, among others.
One could predict that the quality of the upcoming World of Warcraft magazine will be higher than many other fly-by-night video game rags you've probably seen on supermarket shelves, if for no other reason than it's been licensed out to a more reputable publisher than most. But like any other magazine, it's going to depend on the editors and writing team more than any other factor.