It's Marvel's fault for selling the rights to Sony. Sony did pretty well with the first 3, say what you will about 3: It made a lot of money, I guess they're looking to capitalize on a "new"-er Spidey demographic?
I wouldn't mind an Ultimate style reboot, & given that Bendis is psuedo consulting
(or consulted once) & the director's like of USM, it could
And while Spidey has one of the best rouges galleries in comics, I just don't see them doing USM without Norman Osbourne/Green Goblin. And given that's been done all ready, I don't really know what to expect.
"The Rich are there to take all of the money & pay none of the taxes, the middle class is there to do all the work and pay all the taxes, and the poor are there to scare the **** out of the middle class." -George Carlin