I'm a woman who has never touched a car, and I like watching it. Furthermore, Richard Hammond went on to do
Richard Hammond's Engineering Connections in which for each episode he looks at a massive modern construction such as a stadium, airbus, bridge, aircraft carrier, the Bilbao museum etc, and looks at the amazing past historical inventions or the evolutions in nature that the modern engineers used as inspiration to solve the massive and incredible engineering challenges to build these things.
Yup, engineering can be riveting too with the right presentation.