The thing was...
Ichigo just got too ludicrously strong too fast. I'm not into animes when the MC is so ridiculously OP. Kinda takes the fun out of it... I get why (well, I predicted why and am 99% sure I'd be right if I continued reading), but still...
At least with Naruto, he didn't have access to his power right away, and it took forever for him to actually get really strong (I still stopped reading once he was though, just after the Pein battle).
Just isn't interesting to me when the character can flex their finger and destroy the world.
Unless the anime was about their quest TO do it. Then it could be fun watching all the little people squirm..
See, I find that stage most interesting. Not the omnipotence stage - no one likes an invincible hero - but where there are a lot of people at around the same level of strength, and they have to sort out their battles through, you know, actual tactics of some sort (though, to be fair, Naruto normally features this in any fight that's not mook slaughtering). In Bleach, we have an odd mix of power = victory virtually always, with very little tactics or swordplay beyond run really fast and hack, at least in any battle featuring Ichigo, and amazingly variable power levels. See, after Ichigo beats everyone up in the Soul Society arc, he suddenly regresses to being unable to defeat people he once beat while carved up like a pumpkin and with, if he wasn't an idiot, a single strike. So, yeah, Bleach doesn't have this stage (or the one you dislike, really) because it is written by a moron.
The masks are pretty cool, though.