The article is the same sentimental message I've heard again and again. Some companies have decided to take action rather than waste time praying fans spontaneously change their watching habits.
Quote:
but he strongly feels that educating the audience on the damages of fansubbing is the critical component to fixing the problem.
This sums up the article and demonstrates the extreme lack of understanding that led many licensing companies to this current predicament.
Most anime companies currently, and almost all previously, are running ridiculous business models that are completely unrealistic. They seek external solutions to their problem, blaming the customers and making futile attempts to guilt the buyer base into purchasing rather than downloading. It easier to do, but entirely ineffective. They will get nowhere by trying to convince fans that illegally downloading is wrong. Rather companies should be focused on realizing the internal flaws of their product. Fansubbers aren't just offering free anime, they are offering an entirely superior product. If fansubs and legitimate companies priced releases the same, either both free or both cost money, I'd choose the fansub version over the legitimate copy because it is a better product.
Companies need to look at how fansubs are beating them out and find ways to compete or circumvent their weaknesses.
1. Fansubs are free, thus cheaper. There isn't much anime companies can directly do to compete here, but box set prices are drastically inflated, not because the companies are taking a huge margin but because they are wildly inefficient, which I will elaborate on in the following points.
2. Fansubs are faster, not by days, weeks, or months, but by years. Why would you expect anyone to wait two years for what they could easily have today? Crunchyroll got me to stop downloading Xam'd because they beat the torrrent sites to the punch. I could find episodes faster on Crunchyroll than on mininova, so I created an account right away. It was just that easy to steal me away from torrenting.
3. Subbing quality is better than most dubs. Most of the professional dubs companies like aniplex and Viz put out are terrible, and I would greatly prefer to just watch the series subbed. In addition to this dubs greatly lengthen production time and are vastly more expensive. Most anime fans are completely fine with subs so there is no reason to waste time dubbing. Dubbing will only appeals to those outside of the target demographic, the casual viewers.
4. Fansubs are more convenient. I click download, wait a bit, and then watch. I don't have to deal with shopping or shipping.
5. Fansubs allow sampling. I can download a single episode of a series to give it a test and if I don't liek it I haven't lost much. Most legitimate anime are sold in box sets committing oen to a $40-$60 purchase of something he/she may not even enjoy.
Viz media is taking a huge step in the right direction with Crunchyroll. As long as their plan is well executed it will be wildly successful. It corrects so many of the errors other companies are making that it is just silly. They are turning a year and a half long delay for Naruto episodes into a week at most. The service will be offered free or paid if fans want episodes a little faster, which is extremely competitive with fansubs. Streaming is more convenient for fans than torrenting as well. Episodes will be subbed saving Viz an immense amount of money. This is how I said anime companies should have been offering their product years ago. Now someone is finally doing it and it's going to work well. I plan on watching NAruto legitimately there as soon as the service hits. It was just that easy to stop me from pirating.