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Your IKEA catalog doesn't have as many photos as you think.Follow

#1 Aug 28 2014 at 11:58 AM Rating: Good
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In the summer of 2004, IKEA decided to change the way they produced their product images. They made the first tentative moves toward CG rendered, rather than photographic, images. “We made 8 or 10 quite bad product visualisations by today’s standards,” says Martin, “but it sparked something and we continued to work at it. In the fall of 2006 we first showed a product in the catalogue. The first CG piece of furniture was a chair called “Bertil”.
...
Today, around 75% of all IKEA’s product images are CG, and they have a ‘bank’ of about 25,000 model
...
The first entire room image to be created in CG for one of IKEA’s catalogues was in 2010. “There were a LOT of people involved in that image,” says Martin. “As you can imagine, the first time you do something, everyone wants to have a look! But then the catalogue after that had four or five images and it really took off.”
...
Now, about 35% of all of IKEA Communication’s non-product images are also fully CG (i.e not photographic composites).


Full article.


Pretty fascinating stuff, I've been looking through the IKEA catalog I still had laying around and even knowing all this I can't say for certain with any image that it's CGI. I knew this was already done to some extend with cars because cars are so problematic to photograph (round, reflective surfaces everywhere!) but that IKEA uses this much CGI surprised me.
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#2 Aug 28 2014 at 12:01 PM Rating: Good
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If you think Ikea's photos are the only things that are fake you haven't tried their scrambled eggs.
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#3 Aug 28 2014 at 1:14 PM Rating: Decent
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I quite like their scrambled eggs. Pretty much the only food guaranteed not to be 80% horse.
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#4 Aug 28 2014 at 1:15 PM Rating: Excellent
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Getting horse instead of eggs would probably be value added. What is horse selling for these days?
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#5 Aug 28 2014 at 1:25 PM Rating: Good
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Depends on which parts, the edible parts are still cheaper than cows given the use of them in various "beef" products over the last year but their butts are valuable because they make for the best leather for high end shoes.
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#6 Aug 28 2014 at 1:39 PM Rating: Excellent
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Teehee... horse butts.
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#7 Aug 28 2014 at 1:50 PM Rating: Good
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They look so pretty wrapped around your feet.
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#8 Aug 28 2014 at 1:53 PM Rating: Good
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Now I'm curious about horse eggs. I'm also a little disturbed that it isn't even the top ten worst foods I've considered/tried.
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#9 Aug 28 2014 at 1:56 PM Rating: Excellent
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His Excellency Aethien wrote:
Depends on which parts, the edible parts are still cheaper than cows given the use of them in various "beef" products

Good point. If horse was worth anything, we'd be eating fake horse with 60% illegal beef content.
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#10 Aug 28 2014 at 2:19 PM Rating: Good
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Some living ones are worth a fortune though, enough sheiks are interested in horse sports that the best horses are worth millions of dollars.
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#11 Aug 28 2014 at 2:25 PM Rating: Excellent
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Well, obviously I meant horse meat. They're not converting Kentucky Derby winners into Swedish meatballs.
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#12 Aug 28 2014 at 3:00 PM Rating: Excellent
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Well, not until after they breed them to death of course.
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#13 Aug 28 2014 at 5:03 PM Rating: Decent
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Jophiel wrote:
Well, obviously I meant horse meat. They're not converting Kentucky Derby winners into Swedish meatballs.


Ironically: "Even famous horses may end up in the slaughterhouse; the 1986 Kentucky Derby winner and 1987 Eclipse Award for Horse of the Year winner, Ferdinand, is believed to have been slaughtered in Japan, probably for pet food."


Dunno though. I suspect that when horse meet ends out in beef products, it's more likely to be an accident or one off event rather than some insidious cost saving measure. I can't imagine that horse meet is actually cheaper than beef in bulk or as a general practice. Although, I suppose when one has old horses to get rid off, selling them to some unscrupulous slaughterhouse is less expensive than actually paying to dispose of them, and the slaughterhouse can just toss them into the grinders with the chuck. I doubt anyone's actually making a whole lot of money on it though.

Not really that high on the list of things I care about though.


And once again, I'll express my surprise that people shop at IKEA, much less actually eat food there. That always just struck me as strange.
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#14 Aug 28 2014 at 5:21 PM Rating: Good
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gbaji wrote:
And once again, I'll express my surprise that people shop at IKEA, much less actually eat food there. That always just struck me as strange.


Wait, they really sell food? I thought that was just a running gag in the topic. I thought IKEA just sold assemble yourself furniture.
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#15 Aug 28 2014 at 5:32 PM Rating: Good
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gbaji wrote:
Dunno though. I suspect that when horse meet ends out in beef products, it's more likely to be an accident or one off event rather than some insidious cost saving measure.
Where were you for all of 2013?

Quote:
And once again, I'll express my surprise that people shop at IKEA, much less actually eat food there. That always just struck me as strange.
IKEA has cheap and simple furniture that will fit in most households. I'm not sure how anyone could possibly be surprised that people shop there.
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#16 Aug 28 2014 at 5:37 PM Rating: Good
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His Excellency Aethien wrote:
gbaji wrote:
Dunno though. I suspect that when horse meet ends out in beef products, it's more likely to be an accident or one off event rather than some insidious cost saving measure.
Where were you for all of 2013?


I assume he wasn't in Europe :).

I think the only reason I heard about it was because a couple people here in Zam mentioned it. I don't recall hearing anything about it in local news.
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#17 Aug 28 2014 at 5:55 PM Rating: Good
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I'm assuming it was on larger American news channels as well given how big a deal it was.
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#18 Aug 28 2014 at 5:57 PM Rating: Excellent
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It was but no one here really cares if Europeans are eating horses, intentionally or not.
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#19 Aug 28 2014 at 6:06 PM Rating: Good
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But start selling rabbits in the grocer's freezer and people start to lose their minds.
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#20 Aug 28 2014 at 6:13 PM Rating: Good
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horse meet ends out


...You even quoted the correct thing...just...why...
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#21 Aug 28 2014 at 6:16 PM Rating: Good
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lolgaxe wrote:
But start selling rabbits in the grocer's freezer and people start to lose their minds.


You are only allowed to kill and eat the ugly creatures.
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#22 Aug 28 2014 at 7:09 PM Rating: Excellent
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His Excellency Aethien wrote:
I'm assuming it was on larger American news channels as well given how big a deal it was.
Heard about it, then went "meh" it's horse meat, who cares? Then I remembered people are weird, and it all made sense.

Also, whale is delicious.

Also, also, IKEA is for cheap stuff your kids are just going to destroy anyway.


Edited, Aug 28th 2014 6:09pm by someproteinguy
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#23 Aug 28 2014 at 8:05 PM Rating: Default
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someproteinguy wrote:
His Excellency Aethien wrote:
I'm assuming it was on larger American news channels as well given how big a deal it was.
Heard about it, then went "meh" it's horse meat, who cares? Then I remembered people are weird, and it all made sense.


I only vaguely recall it, and my impression was that the bigger issue was the pork present in beef products and that the lack of proper tracking/labeling of the meat introduced the potential for harmful chemicals to be present in food meant for humans. That and the bewildering routes that meat apparently travels in Europe could make it extremely difficult to track down any sort of contamination issue. It never occurred to me that there might be a monetary reason for doing this deliberately on any kind of large scale, but upon reading a bit about the subject, either beef is significantly more expensive or horse significantly less (relative to the US) such that this even becomes a potential issue in Europe.

Quote:
Also, also, IKEA is for cheap stuff your kids are just going to destroy anyway.


This *and* it's ugly as sin. Well, not "ugly" maybe, but just incredibly generic and boring in a way that only IKEA can manage. Everything is a box. Everything is about function. Dunno. I feel like I'm being assimilated by a Swedish Borg collective just looking at their catalog. It's kinda creepy.

Edited, Aug 28th 2014 7:06pm by gbaji
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#24 Aug 29 2014 at 8:09 AM Rating: Good
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gbaji wrote:
I suspect that when horse meet ends out in beef products...


We both live in SoCal, let's meet up so I can punch you in the throat for raping my brain every time you use that phrase.

Also, I would eat horse, they are not cute enough in my estimation. **** them and pandas. MMMM, panda burger!
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#25 Aug 29 2014 at 8:17 AM Rating: Excellent
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I assume everything is equally cute in burger form: horses, pandas, otters, kittens, toddler beauty pageant contestants, dolphins, lemurs... bring 'em all on!
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#26 Aug 29 2014 at 8:49 AM Rating: Good
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What about snakes? I hear Florida has a problem with pythons swarming around, maybe they're good for more than making shoes out of.
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#27 Aug 29 2014 at 8:56 AM Rating: Excellent
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Sure, cook me up some (the snakes, not the shoes).
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#28 Aug 29 2014 at 9:36 AM Rating: Good
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Why not both? I'm sure there is enough material for both snake burgers and snake shoes. Or at least a belt.
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#29 Aug 29 2014 at 10:28 AM Rating: Excellent
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Mmm, grilled pangolin.
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#30 Aug 29 2014 at 1:51 PM Rating: Good
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TirithRR wrote:
lolgaxe wrote:
But start selling rabbits in the grocer's freezer and people start to lose their minds.


You are only allowed to kill and eat the ugly creatures.
Smiley: eek
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#31 Aug 30 2014 at 5:18 AM Rating: Good
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I had my first ikea adventure yesterday. Meatballs were ok, but they were out of lingonberries.
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#32 Aug 30 2014 at 9:07 AM Rating: Decent
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No lingonberry pancakes?!
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#33 Sep 01 2014 at 6:14 AM Rating: Good
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Debalic wrote:
No lingonberry pancakes?!

They apparently serve lingonberry sauce or jam with the meatballs. Kinda like cranberry sauce with turkey I spose.
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#34 Sep 02 2014 at 7:28 AM Rating: Good
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Uglysasquatch wrote:
TirithRR wrote:
lolgaxe wrote:
But start selling rabbits in the grocer's freezer and people start to lose their minds.
You are only allowed to kill and eat the ugly creatures.
Smiley: eek
You're safe, most of us prefer our food to possess a soul. Saves on seasoning.
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#35 Sep 02 2014 at 7:46 AM Rating: Good
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You've not heard....

Soul-free Sasquatch is all the rage in Au Naturel dining. Supposedly it helps balance the mind vs body energies.

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#36 Sep 02 2014 at 9:47 AM Rating: Excellent
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Sounds like hippie stuff.

Smiley: disappointed
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#37 Sep 02 2014 at 1:09 PM Rating: Good
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someproteinguy wrote:
Sounds like hippie stuff.

Smiley: disappointed

Smiley: nod

Watch out for old hippies. They flashback.
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#38 Sep 02 2014 at 3:33 PM Rating: Decent
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Elinda wrote:
I had my first ikea adventure yesterday. Meatballs were ok, but they were out of lingonberries.


And the assimilation begins...
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#39 Sep 03 2014 at 6:45 AM Rating: Decent
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I had my first ikea adventure yesterday. Meatballs were ok, but they were out of lingonberries.

Was it the one in MA? My kids love that place. My son would pretty much rather go there and play pretend in all of the showroom rooms than do anything else. I might have to buy a warehouse.
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#40 Sep 03 2014 at 6:59 AM Rating: Good
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Smasharoo wrote:
I had my first ikea adventure yesterday. Meatballs were ok, but they were out of lingonberries.

Was it the one in MA? My kids love that place. My son would pretty much rather go there and play pretend in all of the showroom rooms than do anything else. I might have to buy a warehouse.

It was in Minneapolis (complete with views of the Mall of America).

The store was too big. Towards the end I was getting worried that I was in an Escher painting and the exit signs just kept looping me back to the top of the maze.
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#41 Sep 29 2014 at 9:44 PM Rating: Excellent
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It's a book book!
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#42 Sep 30 2014 at 7:22 PM Rating: Excellent
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Ikea does a few things well. I like the sofa with the removable, machine washable covers for the kids play room. We also have some little toy things the kids like...I forget what exactly, but they have some really interesting (i.e. kinda creepy like being in the "what does the fox say" video) stuffed animals. They also have some cute lights for a kid's room. We have the star one in Rein's room and the moon one in Hannah's room as a night light. Mostly though, I go for the free babysitting while I get a cup of (also free) coffee.

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#43 Sep 30 2014 at 7:54 PM Rating: Good
Nexa wrote:
We have the star one in Rein's room and the moon one in Hannah's room as a night light. Mostly though, I go for the free babysitting while I get a cup of (also free) coffee.
I'm normally pretty sharp on the "noticing who had babbies" thing. Is Rein a new one or older than Hannah?
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#44 Sep 30 2014 at 9:09 PM Rating: Excellent
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Rein = the superadorablebabyspawnofnexaandsmash. Also, second in line to the Sarcastic Poker Knitters of America crown.
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#45 Oct 01 2014 at 6:07 PM Rating: Excellent
I got this at ikea with this top and it's been outstanding. It's a pretty solid build though, no particle board.
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