If it's not frilly, puppies, princesses, then it's not for girls. Goldieblox doesn't seem to do anything to avoid that stereotype. Like Nerf's new girly foam gun line, all Katnissy. Gotta be pink and purple to get girls to buy them.
Which there's an argument for, that these toys are subverting "princess culture" by camouflaging creative play toys in "girl" colors. The problem is: that's not what's happening with GoldieBlox. No idea about the Nerf thinger. Hannah has Nerf swords and guns, but we bought them before there was a "girl" version. She may have preferred those.
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