.... Beyonce is a niche performer?
When "Put a ring on it" came out a few years back, you couldn't step into any place that had a radio station playing on the overhead speakers without hearing it at least once.
What places are we talking about? You do realize that once you get away from the "clothing stores catering to teens", that's a very small percentage of "places", right? Not a huge intersection between that and the demographics of all Superbowl viewers.
She's one of the modern pop divas, has won multiple Grammies, and has been the subject of gossip rags for a decade.
The fact that I've heard of her at all indicates such, but does not change the fact that her actual music is relatively niche.
She sang at Obama's first inauguration ball.
Just because you have not really heard much about a performer does not mean you can extrapolate that "60% of superbowl viewers" had only heard her by name and didn't know her songs either. Even my 70+ year old in-laws knew "Put a ring on it."
Battling anecdotes then. Whatever. Her show still sucked though. The sound was so bad, that even if I had happened to have heard one of her songs at some point on the radio, or whilst walking through a store at some point, I'd never have recognized it anyway. I mean, there are lots of songs that I recognize, and could even sing along to, but couldn't tell you the name of the song or the artist. And if the artist of those songs were performing the Superbowl, I might not know what they sing based on their name, but I'd be like "oh. I've heard that song. And that one. And that one", while listening to the performance. There was zero of that during her show. Edited, Feb 11th 2013 5:21pm by gbaji