I saw a bit about this story last night, and I have no clue why the @#%^ I should care. Some football player had a make-believe girl friend. WHY is this @#%^ing news?
I think part of it is that, if he knew about the hoax (and I'm not sure how he didn't), he lied about these heartbreaking details to make himself a sympathetic character and to get a lot of media attention during the Heisman Trophy stuff. From the article, he even wrote to sick kids telling them abou this fake girlfriend.
IMHO, it makes football a lot more interesting...