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#1 Jan 14 2013 at 9:01 AM Rating: Good
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McDonalds most recent upcoming change to the Happy Meal - books instead of toys. They're on a literacy kick. This will make MickeyD's the largest distributor of kiddie lit. I can't say I'll miss the cheap plastic toy. I wonder how they'll decide what book(s) will get distributed in the kid meals??

Can you say - instant best seller?

Coke's newest add campaign will be an attempt to address obesity issues - or at least an attempt to shed some of the blobs of blame that have accreted onto the hips of the soda industry.
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A 30-second ad, which will run later this week during "American Idol" and before the Super Bowl, is much more reminiscent of catchy, upbeat advertising people have come to expect from Coca-Cola. It features a montage of activities that add up to burning off the "140 happy calories" in a can of Coke: walking a dog, dancing, sharing a laugh with friends and doing a victory dance after bowling a strike.

Garza Ciarlante said the ad, a version of which ran in Brazil last month, is intended to address the widespread confusion about the number of calories in soda. She said the company's consumer research showed people thought there were as many as 900 calories in a can of soda.


How many calories did you think were in a can of soda?



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#2 Jan 14 2013 at 9:07 AM Rating: Good
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Elinda wrote:
II wonder how they'll decide what book(s) will get distributed in the kid meals??
Ones they can get for cheap.
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#3 Jan 14 2013 at 9:31 AM Rating: Good
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#4 Jan 14 2013 at 9:38 AM Rating: Excellent
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Elinda wrote:
How many calories did you think were in a can of soda?

I've found that most cans of sugar water run between 170-200 calories. Soda, lemonade, iced tea, etc. When I care enough to think about it, I just assume 200.

But I wager a significant amount of Coke is drunk via fountain drinks where you're not drinking 12 ounces but rather 16oz, 20oz, 32oz, etc.

Sometimes McD's had a sorta cool toy (the mini-Lego sets for instance) but most of it is just crap that winds up in the bottom of the toy chest until some poor kid thinks he'll sell it for 5¢ each at a garage sale. Sure, books, why not. I wonder if they'll be bona fide stories or thinly veiled promotional literature (Ronald and Birdie Save The Planet & Eat Burgers!)

Edited, Jan 14th 2013 9:39am by Jophiel
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#5 Jan 14 2013 at 9:51 AM Rating: Good
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Jophiel wrote:
Elinda wrote:
How many calories did you think were in a can of soda?

I've found that most cans of sugar water run between 170-200 calories. Soda, lemonade, iced tea, etc. When I care enough to think about it, I just assume 200.

But I wager a significant amount of Coke is drunk via fountain drinks where you're not drinking 12 ounces but rather 16oz, 20oz, 32oz, etc.


What that guy said.
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#6 Jan 14 2013 at 9:54 AM Rating: Excellent
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Jophiel wrote:
(Ronald and Birdie Save The Planet & Eat Burgers!)
Way to give away the ending. Smiley: motz
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#7 Jan 14 2013 at 9:58 AM Rating: Excellent
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Can't be any worse than Chick-Fil-A's thinly veiled Christian Veggie Tales books.
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#8 Jan 14 2013 at 10:02 AM Rating: Excellent
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catwho wrote:
Can't be any worse than Chick-Fil-A's thinly veiled Christian Veggie Tales books.

You haven't seen the Fry Guys save Ramadan from the Great Western Hamburgler yet.
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#9 Jan 14 2013 at 10:48 AM Rating: Excellent
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Elinda wrote:
How many calories did you think were in a can of soda?


Too many. (I would have guessed the stuff at the fast-food places was about 300-500 calories)

catwho wrote:
Can't be any worse than Chick-Fil-A's thinly veiled Christian Veggie Tales books.


I'm not sure those were even thinly veiled, given as many times as they do stories straight from the Bible.

I remember liking the cucumber.

Edited, Jan 14th 2013 8:52am by someproteinguy
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#10 Jan 14 2013 at 11:04 AM Rating: Good
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Jophiel wrote:
catwho wrote:
Can't be any worse than Chick-Fil-A's thinly veiled Christian Veggie Tales books.

You haven't seen the Fry Guys save Ramadan from the Great Western Hamburgler yet.

Mayor McCheese deports 'french' fries and reforms the Hamburgler with 'sensible' transfat laws.







Edited, Jan 14th 2013 6:05pm by Elinda
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#11 Jan 14 2013 at 11:05 AM Rating: Excellent
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Elinda wrote:

How many calories did you think were in a can of soda?

Zero. I only drink Diet.

Smiley: tongue

For a can of regular soda I would have guessed 120-150.
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#12 Jan 14 2013 at 11:09 AM Rating: Good
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someproteinguy wrote:
Elinda wrote:
How many calories did you think were in a can of soda?


Too many. (I would have guessed the stuff at the fast-food places was about 300-500 calories)
I had assumed, perhaps quite erroneously, that fountain soda's had less of the sweet syrupy stuff (and thus fewer calories).

They've always tasted better to me than soda out of a can or bottle.

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#13 Jan 14 2013 at 11:19 AM Rating: Excellent
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Elinda wrote:
someproteinguy wrote:
Elinda wrote:
How many calories did you think were in a can of soda?


Too many. (I would have guessed the stuff at the fast-food places was about 300-500 calories)
I had assumed, perhaps quite erroneously, that fountain soda's had less of the sweet syrupy stuff (and thus fewer calories).

They've always tasted better to me than soda out of a can or bottle.



Just for fun.

It looks like 32oz coke has 310 calories, a bit better than I expected.

I'm a black coffee person myself. Smiley: cool
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#14 Jan 14 2013 at 11:24 AM Rating: Decent
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So the solution is to give kids a bad meal, and then have them sit in one spot and read a book...Id say the toy was better, I mean at least the kids get up and play with a toy and burn of those Calories.
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#15 Jan 14 2013 at 11:36 AM Rating: Excellent
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rdmcandie wrote:
Id say the toy was better, I mean at least the kids get up and play with a toy and burn of those Calories.
I don't remember a single one of those toys, in decades, that was a kind of toy you'd get up and burn calories with.
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#16 Jan 14 2013 at 11:39 AM Rating: Good
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someproteinguy wrote:

I'm a black coffee person myself. Smiley: cool
I had assumed you were a plain old privileged whitey.





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#17 Jan 14 2013 at 11:39 AM Rating: Excellent
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lolgaxe wrote:
rdmcandie wrote:
Id say the toy was better, I mean at least the kids get up and play with a toy and burn of those Calories.
I don't remember a single one of those toys, in decades, that was a kind of toy you'd get up and burn calories with.


...People used them for something other than chucking at siblings?
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#18 Jan 14 2013 at 11:43 AM Rating: Good
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lolgaxe wrote:
rdmcandie wrote:
Id say the toy was better, I mean at least the kids get up and play with a toy and burn of those Calories.
I don't remember a single one of those toys, in decades, that was a kind of toy you'd get up and burn calories with.
McDonalds already addressed childhood obesity - you get apple slices in a happy meal. They've moved on to literacy.

I wonder what age group/reading level they'll target?

I can hear kids screaming. Demanding that someone read to them their new Happy Book.
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#19 Jan 14 2013 at 11:52 AM Rating: Good
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Eske Esquire wrote:
lolgaxe wrote:
rdmcandie wrote:
Id say the toy was better, I mean at least the kids get up and play with a toy and burn of those Calories.
I don't remember a single one of those toys, in decades, that was a kind of toy you'd get up and burn calories with.


...People used them for something other than chucking at siblings?

That's what my kids did the Chicken Nuggets.
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#20 Jan 14 2013 at 12:09 PM Rating: Decent
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lolgaxe wrote:
rdmcandie wrote:
Id say the toy was better, I mean at least the kids get up and play with a toy and burn of those Calories.
I don't remember a single one of those toys, in decades, that was a kind of toy you'd get up and burn calories with.


I do I remember they gave out cars, I remember as a kid I would vroom vroom those cars all over the place. Granted I guess it has been decades since I was a kid...now I feel old, thanks.
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#21 Jan 14 2013 at 12:27 PM Rating: Excellent
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Elinda wrote:
someproteinguy wrote:

I'm a black coffee person myself. Smiley: cool
I had assumed you were a plain old privileged whitey.

Not anymore; the Mrs. doesn't condone smug behavior. Smiley: frown
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#22 Jan 14 2013 at 12:45 PM Rating: Excellent
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someproteinguy wrote:
It looks like 32oz coke has 310 calories, a bit better than I expected.

I was about to call bullshit on this when it occurred to me that a 32oz Coke from McD's has quite a bit of ice. Versus a can which is actually 12oz of soda. Back of the envelope math says that 310 calories would be around 24oz of soda if its mixed the same as the canned stuff. 8oz of ice in a 32oz drink actually seems low so I'd guess there's more ice and the calorie per unit figure is higher. Or I'm just overly cynical about the amount of ice.
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#23 Jan 14 2013 at 2:08 PM Rating: Excellent
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I am wondering why 32 oz fountain drink is only 310 calories. According to this website, which allows you to see the nutrition label of various sizes of Coca-Cola. Different sizes have different amounts of calories per ounce. Not a whole lot mind you but enough of a difference to take note. It seems though that whenever they say there are more than one portion in a bottle, they fall back on 8 oz = 100 calories. Simple arithmetic would put us at 400 calories in a 32 oz. Is McDonald's factoring in ice into their nutrition label on fountain drinks?

Edit: Seems I am super slow at posting. If McDonald's is factoring in ice into their nutrition label like Jophiel thinks there is no way that can be even remotely accurate, except if you are going through the drive through. What about those that get their own soft drinks? Ice doesn't come out of the machine in a set amount nor does one even need to get said ice to fill your glass with a soft drink.

Edited, Jan 14th 2013 3:12pm by Criminy
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#24 Jan 14 2013 at 2:55 PM Rating: Decent
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Criminy wrote:
I am wondering why 32 oz fountain drink is only 310 calories. According to this website, which allows you to see the nutrition label of various sizes of Coca-Cola. Different sizes have different amounts of calories per ounce. Not a whole lot mind you but enough of a difference to take note. It seems though that whenever they say there are more than one portion in a bottle, they fall back on 8 oz = 100 calories. Simple arithmetic would put us at 400 calories in a 32 oz. Is McDonald's factoring in ice into their nutrition label on fountain drinks?

Edit: Seems I am super slow at posting. If McDonald's is factoring in ice into their nutrition label like Jophiel thinks there is no way that can be even remotely accurate, except if you are going through the drive through. What about those that get their own soft drinks? Ice doesn't come out of the machine in a set amount nor does one even need to get said ice to fill your glass with a soft drink.

Edited, Jan 14th 2013 3:12pm by Criminy

McDonalds fountains (barring the user operated ones in the lobby) are programmed to dispense a certain amount of liquid per cup size. A 32 oz cup does not ever get 32 oz of soda. I'm guessing the 310 calories comes from the predetermined amount of actual soda.
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#25 Jan 14 2013 at 4:06 PM Rating: Decent
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How many calories did you think were in a can of soda?


150 in a can of Pepsi. I happened to be drinking one when I clicked the thread and cheated and turned the can to find out.
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#26 Jan 14 2013 at 7:52 PM Rating: Excellent
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I would have guessed 200. Doesn't really matter, though. The point is, they're empty calories.
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#27 Jan 14 2013 at 8:02 PM Rating: Decent
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Samira wrote:
I would have guessed 200. Doesn't really matter, though. The point is, they're empty calories.


Sure. Which means you're adding those calories to your daily intake without adding any of the nutritional things your body also needs to function well (and there are some other effects the sugar has which aren't so healthy in large doses). Now if, as the commercial suggests, everyone spent time doing activities which burned off those extra calories, that would be just peachy. But the problem is that a whole hell of a lot of people aren't nearly active enough to burn off even the calories from the food they're eating, let alone the extra calories ingested in the form of sugary drinks.

Not that I don't think the advertising is brilliant though. It gets people to associate their drink with fun activities, even though most people consuming said drinks will not be doing them (or doing them enough). It's a great approach. I don't blame them at all (free market, buyer beware, etc). Just making a general comment about humanity.

Edited, Jan 14th 2013 6:03pm by gbaji
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#28 Jan 14 2013 at 8:21 PM Rating: Excellent
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It'll be interesting to see if they specify how much of that fun, fun exercise it'll take to burn off those fun, fun 140 calories.

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#29 Jan 14 2013 at 8:36 PM Rating: Good
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I wonder how much you have to laugh with friends to burn off 140 calories?
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#30 Jan 14 2013 at 9:29 PM Rating: Good
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I was entertained by the new McDonald's Happy Farm ads. As if any farm animals under the McDonald's umbrella are "happy".

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#31 Jan 14 2013 at 9:46 PM Rating: Good
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If McD is attempting to mimic the low budget animations on CN and Nick, they need to cut about half those transitional frames out.
#32 Jan 15 2013 at 8:47 AM Rating: Excellent
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Still a better cartoon than Johnny Test.
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#33 Jan 18 2013 at 2:25 AM Rating: Decent
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#34 Jan 21 2013 at 5:21 PM Rating: Good
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trickybeck wrote:

I was entertained by the new McDonald's Happy Farm ads. As if any farm animals under the McDonald's umbrella are "happy".



Is that a dodo poking it's head in the window? It looks like one.

Screenshot


If so, I am reminded of "Rarity," a restaurant in Margaret Atwood's book, Year of the Flood, that serves endangered species.


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"On the floor below her there was an endangered-species luxury couture operation called Slink. They sold Halloween costumes over the counter to fool the animal-righter extremists and cured the skins in the backrooms...The skinned carcasses were sold on to a chain of gourmet restaurants called Rarity. The public dining rooms served steak and lamb and venison and buffalo, certified disease-free so that it could be cooked rare - that was what "Rarity" pretended to mean. But in the private rooms - key-club entry, bouncer-enforced - you could eat endangered species. The profits were immense; one bottle of tiger wine alone was worth a neckful of diamonds." From, Year of the Flood, Margaret Atwood




Edited, Jan 21st 2013 3:22pm by Olorinus
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