One of the segments was delving into the workings of a company called Journatic. Journatic is a company that pulls together 'hyper'local news puts it into news article form and sells it to the newspaper. They report on things like Real estate transactions, HS/College sports scores and police blotters. Journatic uses help abroad (cheap labor). At one point some of their Asian reporters were using American sounding pen names in the by-lines.
Apparently much of the printed media world was unaware of this company or this type of service before the program aired. There's been some pretty pointed criticism since. Some of it merely aimed at the use of the fake names but most about Journatics practice in general.
Tim McGuire, the former editor-in-chief of the Minneapolis Star Tribune says, ....
They are engaging in deception, and some would even call it fraud," McGuire says. "They are pretending they are producing local news with people who are not local. I think it's naive to think that local news is only about things that happen locally. I believe local news also has to be locally produced.
Does local news have to be not only about local events but written locally, by a local to be authentic?