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#102 Feb 08 2012 at 10:14 PM Rating: Good
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Seriously, replace the Doritos logos in their commercials with "Re-Elect Obama" graphics, and you can't tell me they're not politically charged!
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#103 Feb 08 2012 at 10:31 PM Rating: Excellent
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gbaji wrote:
I'm sorry. I should have learned by now that you guys love to ignore context. There were no cars being advertised in the commercial. Therefore, it wasn't a car commercial.

That's right. It was a Chrysler commercial. They were selling the brand, not a specific model of vehicle. Primarily, "Please continue thinking of Chrysler as an American brand and here's some feel good America stuff."
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#104 Feb 08 2012 at 10:47 PM Rating: Excellent
It could just as easily be seen as a GOP commercial really.

Think: 1st half wasn't so good, so lets change our strategy and have a better second half. It's obvious that the commercial is all about kicking out the failed policies of Obama and voting in the GOP candidate.

Edited, Feb 8th 2012 10:48pm by Xsarus
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#105 Feb 08 2012 at 11:02 PM Rating: Excellent
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Your avatar nodding along makes your post really funny. Smiley: laugh

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#106 Feb 09 2012 at 2:14 AM Rating: Good
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Sir Xsarus wrote:
It could just as easily be seen as a GOP commercial really.

Think: 1st half wasn't so good, so lets change our strategy and have a better second half. It's obvious that the commercial is all about kicking out the failed policies of Obama and voting in the GOP candidate.

Edited, Feb 8th 2012 10:48pm by Xsarus

'
So the GOP should be mad at their self for not spinning it the right way?
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#107 Feb 09 2012 at 3:42 AM Rating: Excellent
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So I watched the 2012 Chrysler ad. Ok, so it's (just) a grandiose car ad. But it tugged my heartstrings. Time and again I admire so much of the rhetoric and speeches that come out of America. Australia might have some very nice laws, but my GOD they'll put you to sleep if you aren't paid to read them. Political discourse here is usually snipey, scrappy and aimed at the lowest common denominator. We've had some stellar political moments, like when our Prime Minister apologised to the native population for the old law that removed every half-caste child from their parents. But I don't think an Australian speechmaker has once reached the didactic heights of the best American speechmakers.
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#108 Feb 09 2012 at 6:30 AM Rating: Excellent
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gbaji wrote:
Nadenu wrote:
I'm not going back over this whole thread, but was it mentioned that Chrysler ran the same ad last year, only it was with Eminem?


Well, except that they actually highlighted a specific car (the 200), didn't make a clear correlation between the Detroit auto industry and America as a whole, and this one magically came up with the whole "It's halftime in America" during the election year which will determine if Obama gets a second term.

So yeah, it was the same ad! Smiley: rolleyes

Edited, Feb 8th 2012 7:58pm by gbaji

You're right. They highlighted one car, instead of a few in the older ad. And this year they branched out some, instead of just focusing on how Detroit is making a comeback, they chose to include the entire country. So, this year's ad was a bit more broad and much better.

You hate America.
#109 Feb 09 2012 at 7:21 AM Rating: Excellent
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RavennofTitan wrote:
So the GOP should be mad at their self for not spinning it the right way?
It's always easier to make someone look bad than to make yourself look good.
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#110 Feb 09 2012 at 10:01 AM Rating: Excellent
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Aripyanfar wrote:
So I watched the 2012 Chrysler ad. Ok, so it's (just) a grandiose car ad. But it tugged my heartstrings. Time and again I admire so much of the rhetoric and speeches that come out of America. Australia might have some very nice laws, but my GOD they'll put you to sleep if you aren't paid to read them. Political discourse here is usually snipey, scrappy and aimed at the lowest common denominator. We've had some stellar political moments, like when our Prime Minister apologised to the native population for the old law that removed every half-caste child from their parents. But I don't think an Australian speechmaker has once reached the didactic heights of the best American speechmakers.



A history of American stump speaking and how its influence continues to echo would be interesting. We do love to hear ourselves talk.
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#111 Feb 09 2012 at 8:42 PM Rating: Decent
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Jophiel wrote:
gbaji wrote:
I'm sorry. I should have learned by now that you guys love to ignore context. There were no cars being advertised in the commercial. Therefore, it wasn't a car commercial.

That's right. It was a Chrysler commercial. They were selling the brand, not a specific model of vehicle. Primarily, "Please continue thinking of Chrysler as an American brand and here's some feel good America stuff."


Except that the name Chrysler was never mentioned in the ad. No cars they make were mentioned by name. You saw cars, but only got a glimpse or two of their brands. There was nearly no logo or other recognizable brand imaging in the entire ad until the very very end when it fades to black and they quickly toss up a list of brands in relatively small print.

It was an ad about America. It was an add about American recovery. And it connected that recovery to the recovery in the Detroit auto industry. Now which politician has campaigned in the past (and will certainly do again as this year progresses) on the success of the auto bailout as part of his "jobs created or saved" spiel? Wait! That's Obama. Which politician is seeking a "second half" for his presidency? Yup. Obama again.


The ad doesn't have to say "support Obama" to be political. It only needs to associate things that Obama associates himself with in positive ways. And this commercial does that in spades. Every time Obama mentions Detroit as an example of how the types of programs he supports work, the audience will view that just a bit more positively on average because of this ad. Some might even remember the ad directly, nod and think "Yeah. Clint Eastwood said this was a good thing". That's how this ad is political. It can't not be. Unless Obama never brings up Detroit and the auto industry bail out during his campaign that is. And what do you think the odds are of that happening?



For those still confused, here's the transcript of the ad:

Quote:
It’s halftime. Both teams are in their locker room discussing what they can do to win this game in the second half.
It’s halftime in America, too. People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback. And we’re all scared, because this isn’t a game.

The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.

I’ve seen a lot of tough eras, a lot of downturns in my life. And, times when we didn’t understand each other. It seems like we’ve lost our heart at times. When the fog of division, discord, and blame made it hard to see what lies ahead.

But after those trials, we all rallied around what was right, and acted as one. Because that’s what we do. We find a way through tough times, and if we can’t find a way, then we’ll make one.

All that matters now is what’s ahead. How do we come from behind? How do we come together? And, how do we win?

Detroit’s showing us it can be done. And, what’s true about them is true about all of us.

This country can’t be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines. Yeah, it’s halftime America. And, our second half is about to begin.



Add the images to this, and it's a powerful campaign ad for Obama. Just because Eastwood didn't realize it doesn't make it any less true. Again, you can absolutely count on Obama using the very images and ideas in this ad during his campaign. And every time he does, you should think of this and realize that I told you so.

Edited, Feb 9th 2012 6:43pm by gbaji
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#112 Feb 09 2012 at 9:06 PM Rating: Good
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Smiley: facepalm
#113 Feb 09 2012 at 9:10 PM Rating: Good
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Stretch any farther and you'll need to invent unstable molecules for clothes.
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#114 Feb 09 2012 at 9:12 PM Rating: Excellent
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Seriously, those words would be at home in almost any political add...

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#115 Feb 09 2012 at 9:27 PM Rating: Default
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someproteinguy wrote:
Seriously, those words would be at home in almost any political add...



Sure. But only one candidate is going to include the bailouts of the auto industry as a positive component of his effort to help America recover economically. This ad ties directly into Democratic Party talking points. It doesn't have to mention them, or Obama to have the effect of creating positive associations to their own words when they use them later in the campaign.


I guess I'm just amazed at how so many people can look at that advertisement and not see that it's political. Of course it is. It can't be anything else. If a similarly pro-America ad in 2004 had used images of 9/11 and talked about how great America can be when it works together to recover from tragedy, no one would have questioned that it was a pro-Bush/pro-war campaign ad, even if it didn't mention him by name. Why the blinders in this case?

C'mon, this is blatant:

Quote:
All that matters now is what’s ahead. How do we come from behind? How do we come together? And, how do we win?

Detroit’s showing us it can be done. And, what’s true about them is true about all of us.


and...

Quote:
Yeah, it’s halftime America. And, our second half is about to begin.


It doesn't mention Obama, but is there really any question that it's about the direction we take in the second half, and that the proposed direction is the one used in Detroit? How does anyone not see this?
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#116 Feb 09 2012 at 9:39 PM Rating: Excellent
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lolgaxe wrote:
StretchRE-ELECT OBAMA, any farther and you'll need to invent unstable molecules RE-ELECT OBAMA for clothes THE GOOD OF THE UNITED STATES.
Nice thinly-veiled statement, lagaga.
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#117 Feb 09 2012 at 9:41 PM Rating: Good
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Stock response: Gbaji is an idiot.
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gbaji wrote:
You guys keep tossing facts out there like they mean something.


#118 Feb 09 2012 at 9:45 PM Rating: Excellent
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Sir Spoonless wrote:
lolgaxe wrote:
StretchRE-ELECT OBAMA, any farther and you'll need to invent unstable molecules RE-ELECT OBAMA for clothes THE GOOD OF THE UNITED STATES.
Nice thinly-veiled statement, lagaga.


Let's be fair, here. He had no idea that what he said was secret liberal propaganda.


They tricked him into saying it, after all.
#119 Feb 09 2012 at 9:45 PM Rating: Good
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Sir Spoonless wrote:
lolgaxe wrote:
StretchRE-ELECT OBAMA, any farther and you'll need to invent unstable molecules RE-ELECT OBAMA for clothes THE GOOD OF THE UNITED STATES.
Nice thinly-veiled statement, lagaga.
See, if I admit it then I'm part of the evil liberal media out to weaken the country and if I deny it, that just means I was tricked by the evil liberal media proving you right all along an am out to weaken the country all along. FLAWLESS LOGIC.
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#120 Feb 09 2012 at 9:50 PM Rating: Good
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gbaji wrote:

C'mon, this is blatant:

Quote:
All that matters now is what’s ahead. How do we come from behind? How do we come together? And, how do we win?

Detroit’s showing us it can be done. And, what’s true about them is true about all of us.


and...

Quote:
Yeah, it’s halftime America. And, our second half is about to begin.


It doesn't mention Obama, but is there really any question that it's about the direction we take in the second half, and that the proposed direction is the one used in Detroit? How does anyone not see this?

Still not seeing how this is a Re-elect Obama ad.
#121 Feb 09 2012 at 9:53 PM Rating: Excellent
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So any message of optimism and hope for economic recovery is to be taken as a re-elect Obama ad?

Sweet.

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#122 Feb 09 2012 at 10:02 PM Rating: Good
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Samira wrote:
So any message of optimism and hope for economic recovery is to be taken as a re-elect Obama ad?
You also can't mention anything about the company involved. Take for instance this 2008 commercial. It's obvious Budweiser made it to get Obama elected.
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#123 Feb 09 2012 at 10:04 PM Rating: Excellent
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I knew those Clydesdales pulled to the left.

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#124 Feb 09 2012 at 10:06 PM Rating: Excellent
I don't understand why Gbaji is focusing on the lack of a direct mention of the company or a specific car in the advertisement. This is an extremely common technique. You build up a brand and a type of ad and then in the future you can be a lot more vague because people are already familiar. this allows you to build up other themes and pull on people heartstrings etc. This is in no way a surprising ad or anything out of the ordinary. Smiley: oyvey

At any rate, I think we've already established pretty clearly that it's an Advertisement for the GOP.

Edited, Feb 9th 2012 10:06pm by Xsarus
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#125 Feb 09 2012 at 11:27 PM Rating: Excellent
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gbaji wrote:
Except that the name Chrysler was never mentioned in the ad. No cars they make were mentioned by name. You saw cars, but only got a glimpse or two of their brands. There was nearly no logo or other recognizable brand imaging in the entire ad until the very very end when it fades to black and they quickly toss up a list of brands in relatively small print.

Yeah, I know your argument hinges upon the weak assertion that no one could possibly know it was a Chrysler ad but, um, I've yet to see anyone who wasn't aware that it was a Chrysler ad.
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#126 Feb 09 2012 at 11:58 PM Rating: Excellent
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gbaji wrote:

It doesn't mention Obama, but is there really any question that it's about the direction we take in the second half, and that the proposed direction is the one used in Detroit? How does anyone not see this?


Well as long as they're not coordinating directly with the campaign it's kosher right? Smiley: rolleyes
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