Have any of you seen that commercial? It's for some sandwich, the guy who get's it yells out "I'm Spicy!!" and his co-workers look at him with that "WTF was that?" face, and he explains that it's his new catch phrase.
Do you think what his co-worker said is true? That you can't just create a catch phrase, it's like trying to create a nickname?
Anyhow, I love this commercial, the way he says "I'm Spicy" makes me laugh each time.