Don't think you are better than the other player cause he doesn't have Adaman Hauberk or Crimson Cuisses. Respect others, and you get respected.
I think there is a really bad tradition in gaming now -- the concept of "owning." More traditional competitive gaming and sports stress self development and sportsmanship. The concept of owning centers around humiliation, and humiliation is about showing disrespect. I am not saying camping HNM gear and having a very good parse is trying to "own" someone. Trying to "own" someone is a motivation and behavior, they are not numbers.
You can be elite and first class, while being respectable. You can also choose to to show "ownage" -- trying to be elite and first class by putting other down.
Back to sportsmanship. It including the honor of the written and unwritten rules of the games. Written rules are black and white (botting is against the rules). Unwritten rules include to not to do things that is frowned by majority of other players (and spectators). In English football, as vague as the rule is, the referee has the right to punish a player for lack of sportsmanship (of course the referees are subject to peer review themselves).
May be I am born in another generation. I do not understand a lot of the gaming subculture now.