Time Warner is dropping a bunch of channels?Follow

I have TWC and I'm not too worried. Viacom wants them to raise the rates on those channels, which I bet they don't want to do because they've rolled out this new price lock plan where you can lock in a lower rate for services if you subscribe for 2 years. So if they raise rates they can't raise my bill to compensate.

What irks me is that TW is also dumping lots of local stations over the fees they are charging. I think TW is slowly pricing themselves out of holding the cable monopoly.

LOS ANGELES – "SpongeBob SquarePants" might get squeezed off Time Warner Cable.

Media giant Viacom Inc. said its Nickelodeon, MTV, Comedy Central and 16 other channels will go dark for 13 million subscribers at 12:01 a.m. Thursday if a new carriage fee deal with Time Warner Cable Inc. is not agreed upon by then.

The impasse would mean "SpongeBob" and other popular shows like Jon Stewart's "The Daily Show" and Stephen Colbert's "The Colbert Report" will be cut off on the nation's second-largest cable operator. Time Warner Cable primarily serves people in New York state, the Carolinas, Ohio, Southern California and Texas.

Viacom has asked for fee increases of between 22 percent and 36 percent per channel, or a total of $39 million more, an amount that could increase customers' cable bills, said Time Warner Cable spokesman Alex Dudley.

"The issue is that they have asked for an exorbitant increase in their carriage fees and their network ratings are sagging," Dudley said. "Basically we're trying to hold the line for our customer."

Viacom spokeswoman Kelly McAndrew disputed the figure, saying Viacom requested an increase in the very low double-digit percentage range.

Viacom said the increases would cost an extra 23 cents a month per subscriber. It said that Americans spend a fifth of their TV time watching Viacom shows but its fees make up less than 2.5 percent of the Time Warner cable bill.

"We make this request because Time Warner Cable has so greatly undervalued our channels for so long," Viacom said.

"Ultimately, however, if Nickelodeon, Comedy Central, MTV and the rest of our programming is discontinued — over less than a penny per day — we believe viewers will see this behavior by their cable company as outrageous," Viacom said.

Time Warner Cable's Dudley said Viacom rejected his company's proposal to extend the contract while the sides continue to negotiate.

Instead, Viacom appealed directly to Time Warner Cable's customers, with TV ads in major markets. In Wednesday's New York Times, the company ran a full-page, color advertisement with Nickelodeon's animated bilingual heroine "Dora the Explorer" crying and clinging to her monkey pal, Boots.

"Why is Dora crying?" the ad asks. "Time Warner Cable is taking Dora off the air tonight!" The ad urges viewers to call Time Warner Cable and demand that their favorite shows remain on the air.

If the shows go dark after midnight, Time Warner Cable will send people to the Internet to catch episodes. Dudley said the cable operator also will make available a video teaching people how to hook their computers up to the TV to watch online shows — a tactic it used during a contract dispute with broadcaster LIN TV in October.

Part of the disagreement is that most of Viacom's popular shows are rerun on Web sites where Viacom collects advertising revenue that it does not share with Time Warner, Dudley said. "We don't think that's fair," he said.

Viacom has staked much of its revenue-growth prospects on its ability to extract higher carriage rates out of its cable and satellite affiliates despite an ad slowdown and weak ratings.

In the third quarter, media network revenue, which accounts for about two-thirds of Viacom's total, grew 6 percent to $2.1 billion, despite global ad revenue falling 2 percent, largely because of double-digit percentage growth in affiliate fees and the success of its "Rock Band" video game.

Viacom shares rose 45 cents, 2.3 percent, to $19.71 in late morning trading Wednesday. Time Warner Cable shares lost 39 cents, 1.8 percent, to $21.37.

The channels that would be affected are: Comedy Central, CMT: Pure Country, Logo, Palladia, MTV, MTV 2, MTV Hits, MTV Jams, MTV Tr3s, Nickelodeon, Noggin, Nick 2, Nicktoons, Spike, The N, TV Land, VH1, VH1 Classic, and VH1 Soul.

This is where Viacom fails. In a world where cable companies have been consistently jacking the price of service for decades at a rate of $0.10 to $5.00 a year, another $0.23 increase would be noticed by the customer and the blame for the cost increase falls squarely on the blame of the cable company, whether it is indeed their fault or not.

Rather, I think customers will see this standoff as Time Warner defending its customers against yet another exaggerated price hike that puts more money into Viacom's executives' pockets. I see Time Warner being the one on top here, not Viacom.

Americans spend a fifth of their TV time watching Viacom shows but its fees make up less than 2.5 percent of the Time Warner cable bill.

Nickelodeon is 2008’s No. 1 basic cable network, drawing the largest audience in its history.

I wonder if Viacom will pull this same crap when their contracts end with other carriers?

Nickelodeon and Comedy Central are probably the higher rated channels out of the 19 listed

LOS ANGELES – Time Warner Cable Inc. says it has reached a deal with Viacom Inc. on carriage fees, avoiding a blackout of 19 cable channels including MTV and Comedy Central.

The two sides, citing disagreement over fee hikes, had threatened a damaging blackout at midnight that would have cut off shows such as "SpongeBob SquarePants" and "The Colbert Report" to about 15.7 million subscribers.

Shortly after agreeing to extend a midnight deadline by an hour, Time Warner Cable spokesman Alex Dudley said the sides agreed on a new contract.

Details of the deal were not immediately available.