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F2P Launches November 15Follow

#1 Nov 08 2012 at 11:22 AM Rating: Good
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The sheer level of delusion in that blog post is frankly alarming. But yeah, F2P launches the 15th.

For example:
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We also felt it was very important to thank our subscribers for being members of The Old Republic community. To reward all of you, we will grant Complimentary Cartel Coins to every player who has been a subscriber prior to the launch of the Free-To-Play option. The actual size of the grant will depend on how many months you were a paying subscriber prior to our announcement and after our announcement. There will also be special grants to those who purchased the Star Wars: The Old Republic Collector’s Edition and Digital Deluxe Edition. Want to know how many Complimentary Cartel Coins you have earned? Click here to find out! We are literally granting millions of dollars worth of Complimentary Cartel Coins as part of this program. But you’ll only receive a grant of Complimentary Cartel Coins if you’re an active subscriber when the Free-to-Play option goes live!


So, what's your saying, is that you did not feel it was very important to thank all your subscribers for being members of the TOR community, and you most certainly aren't rewarding "all" aof us, nor are you granting coins to every prior subscriber.

I hate to say it, but I don't think the F2P option is going to succeed. There's just way too much greed in that cartel store. I'll at least finish my Jedi Knight story, but I honestly don't know if I'll do more than that. This whole transition has left such a bad taste in my mouth. Smiley: frown
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#2 Nov 08 2012 at 11:40 AM Rating: Excellent
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idiggory, King of Bards wrote:
So, what's your saying, is that you did not feel it was very important to thank all your subscribers for being members of the TOR community, and you most certainly aren't rewarding "all" aof us, nor are you granting coins to every prior subscriber.


You know it's so hard to hype a game when people are so critical... Smiley: disappointed

Smiley: wink

idiggory, King of Bards wrote:
I'll at least finish my Jedi Knight story, but I honestly don't know if I'll do more than that.


I bet they get a lot of this.

Single player game is solid, and I imagine there'll be many people who would rather see another SWTOR storyline than level another WoW alt on their off days. But like you say, I'm not sure how this really grabs back prior subscriptions, the incentives just aren't there. Preferred is probably the saving grace, but it seems odd they don't just let you guys have your earned coins without a sub. I mean if they're giving away 500 (?) a month, that's going to dwarf the amounts old players would have by early next year.

I do see it bringing in some new players however. Ones who go the F2P -> Preferred -> Subscription route. Whether that offsets the number of people who drop the subscription in favor of F2P is highly debatable. Smiley: rolleyes
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#3 Nov 08 2012 at 11:52 AM Rating: Good
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I just don't understand. Well, I do, they HAVE to spin it this way--I doubt the devs had any real say in the whole process, from pricing to what would be on the market itself.

Which really sucks, because they're being forced to pretend like they thought it was a great idea. They have to take the blame for what has EA written all over it.
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#4 Nov 08 2012 at 12:20 PM Rating: Excellent
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The whole spinning the failure thing is getting old. They didn't have a WoW killer, and F2P is their answer to it. Just come out and say it already. This corporate faux-optimism is just ridiculously easy to see through, and it's getting kinda embarrassing. Emperors new clothes kinda thing. Just admit he's naked, it's more fun that way anyway.

Still, back on track, I kinda wished they had put it off another week. I'm not going to really get a chance to play this weekend, and have 1 more character I'd like to get out of the early planets before they clog up with F2P newbies... Smiley: lol
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#5 Nov 08 2012 at 5:00 PM Rating: Good
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What's sad is that they would have been far more succesful without holding back the cartel coins in terms of looking greedy. Because it's just so clear that it is nothing more than a ploy to get people to sub.

You don't get to pretend like you're doing us a favor by ringing us dry. It's a competitive market, and cheap, quality games are PLENTIFUL. I have 40 games in my steam library all of which I got for under $5 and each promises hours of gaming pleasure. I spent the same on Skyrim as I did TOR, and that has given me well over a hundred hours of fun, and probably that much again in the future.

I have tens of hours in GW2 for the purchase price of TOR, itgives me access to everything, and I'm not expected to pay more.

And, to be blunt, you can get all of WoW for super cheap now, and the $12 a month ultimately has a greater return for someone new to MMO.


Plus, F2P launches in a week and I haven't seen much of anything advertising it. All that Disney news last week? PERFECT time to attract new people with the IP, and I saw nothing.
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#6 Nov 08 2012 at 7:01 PM Rating: Good
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Should've made it a sandbox. I told them, but did they listen? No. I said "BioWare, if you're going to make a Star Wars MMO, you should make SWG2 without the NGE crap," but instead they made KOTOR 3: The MMO version.

I'm going to play through the single player stories, but there's nothing else to do in the game. Going to go ahead and cancel my subscription on the 15th.
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#7 Nov 08 2012 at 8:27 PM Rating: Good
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I think TOR has value in the larger narrative of the MMO genre development. It definitely proved that you can provide an awesome story experience without sacrificing the MMO aspect. I don't think the execution was perfect, but the combination of your individual story line with the planet lines with the dungeon lines really worked to give you a whole slew of story content across both solo and group play.

Imo, the next "huge" MMO is really going to have to match that.

Also, I don't think the next "huge" MMO is going to be what WoW was. I think it's going to be a long time before anything is what WoW was. And I don't think that's a problem.

When you look at the last two years or so, a few MMOs pop out. Maybe not because of popularity, but because of ingenuity.

Secret World provided amazing customization potential for players. TERA proved that you can adapt typical MMO gameplay to be active and enjoyable. GW2 has proved that you can make a successful game without sacrificing any of those areas (though I don't think they'll be the exemplar of doing so). GW2 is also likely to set the stage for future F2P RMT systems, imo. It's going to be hard to justify paid content to players when your competitors are limiting RMT transactions to peripheral quality of life systems alone.

Example: TOR is limiting their players by: Restricting F2P to 1 crew skill slot, no cargo hold, very limited inventory space.

In GW2, you have 2 active crafts at a time, and switching them is a very small game currency fee. But your progress is saved in all crafts, so you can take every single one to cap on any character without any hassle at all. You only have 30 bank slots by default, and they are account wide, but you get a MASSIVE amount of raw material storage--every single raw material has a slot in your "collections" tab which will hold up to 250 of them. You can deposit all of these from anywhere in the world by the click of a button. You get your main backpack plus 4 bag slots by default (I feel like 10 slot bags are the largest right now), which actually is plenty of space because you never need to store the crafting mats you are picking up. Plus, you can carry salvage kits around to break down gear drops you don't want, then deposit those directly to your collections tab.

It's not hard to see which one is more generous. By a landslide.


Elder Scrolls Online is already shaping up to learn from those lessons. While I'm disappointed in the game from the point of the view of its IP, I'm liking what I see about the game separate from that. It just isn't an Elder Scrolls game--you won't be gallivanting around the world chasing butterflies and arbitrarily killing whoever the **** you want.

What they are promising, however, is complete customization freedom with regards to weapons and skills. They're promising combat that isn't about watching keybars, but rather more like the ES games now (left click for your main hand, right click for off hand, double click off hand to interrupt, etc.). Allegedly those keybar skills are more like TOR's heroic moment stuff. You won't use them every fight, and they're meant for something big. IIRC, they actually spend a resource you earn independently of combat mechancs (like completely quest objectives or killing enemies), but I can't really remember and it's not important enough for me to go looking.

If they can deliver on a story that's at least within sight of TOR's, then I expect the game will do great (assuming they don't: A. Go for a sub system and B. Go the TOR route of F2P). They could do well with subs, but it's just so much harder, particularly in this economy. When you aren't rolling in dough, It's HARD to rectify spending $150 a year to pay a single video game you already bought for $60. Especially when you have great F2P options available.


So, in this kind of sense, TOR was successful. It proved something about what an MMO can be with regards to story content. If they had been more adventurous with their systems, if they had launched F2P with something in the ballpark of GW2's generosity, if they re-imagined any typical MMO systems (or hell, any one of these things) they would have done way better.
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#8 Nov 08 2012 at 10:43 PM Rating: Decent
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It does kinda seem like all prior subscribers should get some sort of perk. I don't play the game right now but I bought it at launched and payed for 3 or 4 months. Oh well gives me a reason not to bother reinstalling it I suppose.
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#9 Nov 08 2012 at 11:01 PM Rating: Good
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We get a preferred player status.... which anyone who spends more than $5 also gets.

Definitely leaves a bad taste in your mouth. You spend $60 on the game, then your monthly for however many you pay, and because you weren't a subscriber on Nov 15th, you get no coins and just the preferred player status (extra quickslot bar, bank access, extra crew skills lot, early access to sprint, iirc)

So then a brand new player downloads the client for free, spends $5 on an inventory upgrade or something, gets the preferred player status... and now has more unlocked than you. Their $5 has a higher weight than your $90.

It's ridiculous.

But, of course, I could start out ahead, with enough coins for a whole TWO inventory slots... if I just toss them $15 more.

Smiley: disappointedSmiley: disappointedSmiley: disappointedSmiley: disappointedSmiley: disappointed
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#10 Nov 09 2012 at 3:48 AM Rating: Good
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Yeah, their F2P deal sounds horrible. One thing is limiting bag space and maximum amount of available in-game currency, but limiting action bars and resurrections is just downright annoying and does nothing to promote their game - quite the opposite, actually. New players and returning players alike will choke on the one or two action bars available and realize that needing 28 keybinds isn't necessarily a good thing in a game.

After playing GW2 for a bit, I'm really getting used to only using 1-5, F1-F4 (specials), Shift (utility), Ctrl (dodge) and ~, which I believe is the weapon swap on American keyboards, right? It's the ½-key on my keyboard (because we have three more letters to put somewhere).
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#11 Nov 09 2012 at 8:26 AM Rating: Good
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Yeah, it's the ~ key.

1-5 for weapons, 6 for healing, 7-9 for utility, 0 for elite.

I'll probably rebind these in time, particularly because I'm getting so used to ignore my >5 skills.
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#12 Nov 11 2012 at 8:34 AM Rating: Good
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I rebound 6-0 to Shift-1-5 because hitting 6-0 is awkward and downright impossible when you're using WASD for movement.

Wait, "rebound"? Doesn't that mean something different? I rebind...ed? No. **** language.

Edited, Nov 11th 2012 3:35pm by Mazra
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#13 Nov 11 2012 at 10:33 AM Rating: Good
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English!

Rebound is the past tense of rebind.

Rebound is the present tense for the verb that means "springing back".

The past tense of that verb is rebounded.

Rebound is also a noun, meaning to be in the act of rebounding...

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#14 Nov 11 2012 at 12:31 PM Rating: Good
I have huge hands so 1-6 is simple, one thing GW2 did for me was make me finally memorize my Naga button layout Smiley: lol so 7-0 are all taken care of on my mouse Smiley: grin
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#15 Nov 11 2012 at 1:51 PM Rating: Good
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I have a Naga as well, and I had been using those, but I had to stop. My scroll click just stopped working, and I have no clue why, so I rebound auto-run to Num 4 so it would be equally easy to toggle. Smiley: frown
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#16 Nov 13 2012 at 10:41 AM Rating: Excellent
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Prices update.

It costs more to unlock the races now, bummed about that. Was something I was looking forward to, and now may have to save a bit more for it. Also that elegant loungewear bikini bottom is going to sell crazy well. Smiley: lol

I wants. Smiley: grin

Also liking some of the more colorful speeders. Metallic grey is getting a bit old.
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#17 Nov 13 2012 at 10:46 AM Rating: Good
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Considering you have to purchase an unlock for just about everything potentially useful in game, I imagine their sales of all cosmetic items are going to be EXCEEDINGLY poor.
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#18 Nov 13 2012 at 10:52 AM Rating: Excellent
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Well those of us who subscribe need something to spend our money on. Smiley: grin

I mean we have legacy unlocks you haven't got for your character, a few cosmetic items, and goodie bags pretty much. I dunno, I see a lot of subscribers just blowing the money on goodie bags and turning that into credits on the GTM. Especially if they've unlocked most of their legacy already.

Also: Smiley: lol

Edited, Nov 13th 2012 9:09am by someproteinguy
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#19 Nov 13 2012 at 12:14 PM Rating: Good
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I honestly don't see many subscribers though.

TOR is having trouble keeping subscribers now. That's going to be much worse when there is a free option, particularly when the free option mean the quality of the subscription goes down (and I don't mean bang for the buck).

Warzones are going to be a headache now. 1 quickslot bar, no purple gear, and a limit of 5 per week means that most of the people you play with are going to be under-geared and not using any of their CC. They're also going to be inexperienced (5 per week is really not enough to build skill at a meaningful rate).

FPs are going to similarly suffer. Under-geared players only using a fraction of their skills. CC isn't going to be a priority for the average joe, particularly not when the F2P option is going to try to bring in people on the SW IP, not target MMO gamers. And it's going to seriously restrict role fluidity. Before endgame, there's really no good reason for your healers not to do damage, for instance. That's going to change when they can't even have damaging skills on their bar.

Not to mention queue issues. 5 WZ means getting into a game outside of primetime is going to be hella annoying.

There's no longer a market for your crew skills, since most people can't use the goods, so having full access doesn't really mean much.

Honestly, the only thing that doesn't get worse is the single player content.... which is exactly what you can access completely without subbing.

I'll honestly be amazed if their sub numbers don't plummet. Hell, I'll be amazed if they don't end up forced to do a big "upgrade" of all players to up the WZ/FP limitations by quite a bit, remove the purple restriction, at the very least. I just don't see how the quality of the game could do anything but plummet while those are in place.

It's going to be a single player game now. A good one, sure. But there's no reason to sub when that is the free content.
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#20 Nov 13 2012 at 12:40 PM Rating: Excellent
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They did make the number of quickbars two instead of one after people complained. Smiley: wink

(and thank god, because that would have been awful!)


I keep throwing around numbers in my head. On one hand I wonder how many people who just solo will jump down to the 'preferred' package just to save money. Seems like the smart move in many ways, and there are a number of these gamers. Realistically most of what I do in-game wouldn't change with 'preferred' status. Still haven't done a warzone yet, rarely do FPs, Space battles are mainly a quick way to make up an experience shortfall (instead of doing something like the bonus series on a planet) and are meh. Plus you can still do outdoor group content with the herioc 2/4 stuff (of course you couldn't wear any of the gear... Smiley: rolleyes)

On the other hand a lot of the F2P restrictions feel like they'd make the game somewhere between frustrating and nearly unplayable. If F2P isn't an attractive option I could see things remaining relatively unchanged in that regard. Someone who's used to playing the game the way it is isn't going to want to make their life more frustrating, at least not to that degree. Still with the number of servers I really don't see pure F2P accounts getting any playtime around normal hours, and preferred status is easy enough to get. So more or less guessing anyone actually playing the game for any length of time will at least have preferred.

2 more days, it'll be interesting to say the least. Smiley: oyvey
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#21 Nov 13 2012 at 2:27 PM Rating: Good
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I guess part of what I worry about is transference--that a sucky F2P option is going to make people view the game negatively. I don't really envision F2P people bumbing up to a sub because of how much it offers, I see them playing the game, struggling against the limitations so much they don't have fun, and ultimately judging the game as unworthy as a result.

Same with existing sub players. They have been looking forward to the F2P leap as a chance to change things up. Maybe they didn't intend to go to the F2P model, but I'm betting a lot of them expected a much better community and multiplayer opportunities as a result of it. I'm guessing that won't really happen, and the perceived negativity of not having things get better (even if they don't get worse), combined with how crappy the drop to a F2P account would be, means they'll just quit altogether.

Honestly, I can't help but feel that "Free to play" is a little untruthful. Yes, the game is going F2P--but honestly I would call this system P2E--pay to enjoy.
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#22 Nov 13 2012 at 2:50 PM Rating: Excellent
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idiggory, King of Bards wrote:

Honestly, I can't help but feel that "Free to play" is a little untruthful. Yes, the game is going F2P--but honestly I would call this system P2E--pay to enjoy.


Yeah, totally agree. It's really more of an expanded trial than anything else. I won't be surprised either if many returning players find F2P annoyingly restrictive and quickly jump ship again. Whereas there's serious doubts as to whether or not it will really bring in many subscriptions for new players (really wouldn't they likely be playing already by this point? Smiley: confused) I see people playing maybe, but I can't imagine playing the game to any semi-serious degree without a subscription.

Really it seems more like another "bonus" to subscribers more than anything else. We get new shiny stuff to unlock, and new ways to unlock old shiny stuff; new content as well. Everyone else gets an annoying play option which restricts them from accessing most of the goodies. Because, like you said, F2P/preferred people aren't going to want to spend the money (and probably will have more trouble getting the credits with profession limitations) to access much of the new shiny stuff. Whether that gets them to subscribe or causes them to just quit altogether isn't something I'd like to wager on.

Either way though, I think people will at least give it a go. Population is already up on my server over the last week (were 200+ people on Imperial fleet (2) at 11pm ST last night Smiley: eek). How long they actually stick around is debatable though. I'm afraid things have been over-hyped again, and that's not going to sit well with an already jaded returning population who saw the game over-hyped once. If it doesn't degrade the existing community though I see it being a plus for their current subscribers. You don't really hear people in-game saying "F2P better be awesome or else," so to speak (at least I don't...). Many of them seem to be more like you, have already unsubscribed and are just waiting on the sidelines to see what happens. From a subscriber POV though, more content is good, and this is bring some.

Just wish there were more carrots and less sticks out there for the rest of you all.

Edited, Nov 13th 2012 1:05pm by someproteinguy
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#23 Nov 13 2012 at 3:15 PM Rating: Good
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I'd guess population is up for two reasons.

1. The F2P launch has subscribers thinking about it more, meaning they want to play more. Especially before the game is invaded by a legion of new people.

2. There are old subscribers re-subbing for their coins.
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#24 Nov 13 2012 at 3:18 PM Rating: Excellent
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Absolutely 2 big reasons.

Totally expect there to bit a flurry of activity over the next couple of weeks to be sure (through the holidays or something). After that though, it's anyone's guess. If F2P doesn't sell then it's back to the same 'ol more or less; plus or minus 100k people.

Edited, Nov 13th 2012 1:19pm by someproteinguy
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#25 Nov 15 2012 at 10:58 AM Rating: Good
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So, um, how are the Cartel Coins calculated? Just got an e-mail saying I'd received 100 Cartel Coins, which seems fairly underwhelming considering I bought the game back in December. Granted, I've canceled my subscription once or twice since, but all in all, I've paid for seven or eight months of game time.

Would've canceled my subscription earlier had I known I'd get a big fat nothing out of it.
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#26 Nov 15 2012 at 11:04 AM Rating: Excellent
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I haven't got an e-mail yet. Smiley: frown

Only 100? Smiley: confused

I thought it was like 200/month of subscription + more if you bought a collectors edition (and there were a couple of other way, iirc). 500/mo from here on out if you were subscribed.

I try find linky, but main site is down of course...

Edit: This was on a wow forum, it's at least similar to my recollection as well.



Edited, Nov 15th 2012 9:20am by someproteinguy
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#27 Nov 15 2012 at 2:50 PM Rating: Good
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Anyone know when the servers are coming back up? I can't find any info on why they're still down =(
#28 Nov 15 2012 at 3:19 PM Rating: Excellent
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Not so much. Did they come up for a brief time and go back down?

I'd assume patching bugs/difficulties and they'll be back 'soon.'
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#29 Nov 15 2012 at 5:04 PM Rating: Good
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Looks like the mail was messed up. I received 1850 CC, not 100. Smiley: tongue That's more like it.

As for server downtime, people are reporting issues with lag.
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#30 Nov 16 2012 at 6:09 AM Rating: Good
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Mazra wrote:
Looks like the mail was messed up. I received 1850 CC, not 100. Smiley: tongue That's more like it.

As for server downtime, people are reporting issues with lag.


I've been subbed since release, and I had 2300 in my account. So you figure it's been ~11 paying months since release (+1 month for the free trial) plus the extra 100 bonus and that comes out to 200 CC a month. Which ain't too bad really. I was hoping for a bit more, but it's enough to buy a couple of 41-stat crystals and a couple of packs.
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#31 Nov 22 2012 at 10:59 AM Rating: Good
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Let my subscription run out so I could check the severity of the F2P restrictions. My conclusion is that this game is going to die. Fast.

There are way too many nonsensical restrictions in the game. I can spend the first $50 unlocking simple stuff like titles, legacy names, hide head slot, unify colors, extra action bars (I have more abilities than quick slots now), inventory space and all that sh*t. And F2P players can't write on the forums, which is going to kill what little community was left there.

It's silly. They did the exact opposite of what they were supposed to do. They were supposed to lure people in and have them pay for quality of life upgrades, but what they did was shred the game and force people to pay ridiculous amounts of money to put it back together again.

I said I was going to play the storyline on my characters and dump the game, but this completely killed my desire to do anything in that game anymore. It's just not enjoyable when you have to pick and choose which abilities you want on your action bars and you can't hide your ugly **** helmet because you didn't buy the unlock.

They should have just pulled the **** plug and walked away. This is going to completely ruin their chances of making a comeback. I like BioWare, but I hope Disney tells EA to **** off next time they want to use LucasArts property in a video game.

Yes, I'm bitter, and I know I shouldn't be, because I'm expecting a full game without subscription, but this isn't F2P, it's freemium. You can level to 50, sure, but several core features, including the number of abilities you can access via hotkeys, require premium. That's freemium, not free to play.

Edited, Nov 23rd 2012 3:46am by Mazra
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#32 Nov 26 2012 at 10:47 AM Rating: Excellent
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Mazra wrote:
Let my subscription run out so I could check the severity of the F2P restrictions.


I got the opportunity to see the F2P interface when for some reason the game glitched and logged me in as a free player (its happened 2x now... Smiley: frown), and I can't see living that way. I had half-thought I may drop my subscription at some point and doing the premium thing, but at this point I fear I'm subscriber until my time there is done.

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#33 Nov 26 2012 at 6:13 PM Rating: Good
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While I've never played the game and don't know what a quick bar is, I decided to look it up. Looks like you gain more slots to put actions in which I think is really odd as that's a personal preference and hinders game mechanics if you want to use more action bars because of money. I really despise stuff like move faster, equip better gear, gain access to all mechanics if you decide to pay and I guess the more you pay the stronger you become. That's pay to win in a nutshell and I don't feel like paying more money just to beat someone else in what's already an unfair fight. Just looking at those prices and all the options to buy stuff like gear and being able to be resurrected (I guess?) alienates me enough to not play this game.

If free to play with facebook involved somehow is indeed the future and I'm stuck playing games like that with no other option, then I think I can finally quit playing video games (I think, maybe).
#34 Nov 30 2012 at 2:00 PM Rating: Excellent
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6 character slots and 4 action bars now. At least that part is looking up. Smiley: rolleyes

Looking at the numbers (because sometimes I get bored and do that for fun) I think their analogy of getting single player content is a pretty good one. Looks like if you really want to make the game playable to the same degree as a F2P player (compared to subscription) you'd pay like $40 or so (give or take a little) for account unlocks and you'd be left mainly playing story content at that point. About the same price as a single player game, only you're behind in the login queue... Smiley: rolleyes

Next to go on sale in the cash shop, a one-time priority bump in the login for preferred players. For just $2 you can play now... Smiley: lol

Edited, Nov 30th 2012 12:06pm by someproteinguy
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#35 Dec 05 2012 at 5:20 AM Rating: Good
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BioWare is hilarious. They make a blog article on how F2P feedback is important to them, suggesting players discuss the article in a linked thread. Great idea, except, F2P players can't post in the forums...

I swear, whoever came up with this F2P model was a @#%^ing idiot. I've played a lot of F2P games and this is the worst execution of that model I have ever seen. Not only limiting core game features to subscribers, but preventing the free players from giving feedback, except for making tickets in-game.

Smiley: oyvey

someproteinguy wrote:
Looks like if you really want to make the game playable to the same degree as a F2P player (compared to subscription) you'd pay like $40 or so (give or take a little) for account unlocks and you'd be left mainly playing story content at that point. About the same price as a single player game


Yeah, but I already paid for the game once, plus six months of subscription, which is another game right there. Now I have to pay more money - equivalent to a third game - just to unlock stuff that I've paid for over the last six months. And even then, the F2P experience is crap. So many limitations that you can't buy your way out of, or have to spend outrageous sums on. Why do I have to pay for a helmet hide unlock? Seriously?

And still no bug fixes in sight for all the issues that have been around since launch. Companions still can't sheathe their weapons correctly and Vette's slave collar bug is back.

Edited, Dec 5th 2012 12:26pm by Mazra
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#36 Dec 05 2012 at 3:49 PM Rating: Excellent
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Mazra wrote:

Yeah, but I already paid for the game once, plus six months of subscription, which is another game right there. Now I have to pay more money - equivalent to a third game - just to unlock stuff that I've paid for over the last six months. And even then, the F2P experience is crap. So many limitations that you can't buy your way out of, or have to spend outrageous sums on. Why do I have to pay for a helmet hide unlock? Seriously?


Things like this are why I've pretty much come to assume they've basically given up those who have played the game before. Almost like someone said "they didn't stay previously, so why should we expect them to now?" So many of their recent moves seem attractive to new players, and downright off-putting (if it isn't a word it is now) to anyone who played for a new months after launch.

- Pricing like you said above
- No rewards for previous buyers you can't get for $5 now (save the founders title)
- No getting your bonus cartel coins without a sub.

I mean if you planned ahead, you could re-sub for a month, get your bonus coins, and spend down your millions of credits (you had those right? Smiley: tongue) purchasing unlocks from the GTN. But I'm not sure if many people who quit the game were following the news close enough to be able to know that, or know how to prepare themselves for a decent F2P experience without spending stupid amounts of money.

The thing that gets me is you're pretty much stuck on the path of your choosing. If you F2P and switch to a sub. you may well waste a lot of money on unlocks you don't need anymore. If you pay for your sub initially, you could pay out a mountain of money and be stuck paying more later to unlock a decent F2P experience.
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