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#102 Jun 12 2013 at 7:24 PM Rating: Good
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idiggory, King of Bards wrote:
I'd be shocked if they didn't capitalize on this at some point.

World wide sales.
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#103 Jun 12 2013 at 7:29 PM Rating: Good
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Jophiel wrote:
idiggory, King of Bards wrote:
Yeah, but policies that effectively bar them from use is going to be very poor for Microsoft's public image

Few people not directly affected will know, even fewer will care.
What was it that Microsoft told Ars...
Microsoft Xbox Chief Marketing and Strategy Officer Yusuf Mehdi wrote:
I think it's fair to say there's a segment of consumers at this show in particular who really pay attention, who are very passionate about all aspects of gaming, and that we listen to closely. In a broader set of community, people don't pay attention to a lot of the details. We've seen it in the research, we've seen it in a lot of the data points.
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#104 Jun 12 2013 at 11:16 PM Rating: Excellent
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xypin wrote:
Jophiel wrote:
idiggory, King of Bards wrote:
Yeah, but policies that effectively bar them from use is going to be very poor for Microsoft's public image

Few people not directly affected will know, even fewer will care.
What was it that Microsoft told Ars...
Microsoft Xbox Chief Marketing and Strategy Officer Yusuf Mehdi wrote:
I think it's fair to say there's a segment of consumers at this show in particular who really pay attention, who are very passionate about all aspects of gaming, and that we listen to closely. In a broader set of community, people don't pay attention to a lot of the details. We've seen it in the research, we've seen it in a lot of the data points.


"Lol, this system is for people who are ignorant, not for you."
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#105 Jun 13 2013 at 5:01 AM Rating: Decent
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Microsoft's marketing strategy seems pretty clear.

They have identified their core Xbox audience as flag waving, beer drinking, NFL watching Americans who like shooting games and not having to get up to turn their console on.

They're going to be the ones aggressively marketed to for the first year or so, then attention may turn to the rest of the world.
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