I suppose this goes back to Zam.com not wanting overt advertising in the forums so they can fill the "Please turn off AdBlock" bars with pretty pictures but I still feel that if companies would just honestly say "Hey, we're working on a game; take a look and let us know what you think" they'd get better results than half-assed attempts at marketing that insult our intelligence and make the thread all about that instead.
Agreed. Probably an issue with the disconnect between developer and marketing? Like, too many degrees of separation from the product designers and those trying to sell it?
Developer > Publisher > Marketing group hired by Publisher.
I'm guessing the publisher is skimping (or otherwise erring) in who they select to market for the game. There's probably some kind of 'budget' marketing package out there for games like this, which just gets you 10 spambots who do a poor impression of actual fans.