It is not really stretching unless you leave members behind. In Tempest we support players who want to stick with their game of preference and provide support though a website, pod casts, and other mediums to help keep the sense of community and camaraderie. In each game we expand into we look to build an extension of our greater community into that game, by recruiting from that community. Players may only play one specific game but through ventrilo they will meet other gamers who they may not have met otherwise. We are active in vent and other social media, and it allows our members to not feel locked into any one game. We know we have about a third of our greater community who are looking to jump into GW2 while the other 2/3 are happy in the games they play now. We still socialize, chat, post, and keep in touch with the people we have become friends with. GW2 specifically lends itself to this model by allowing our players who may casually play GW2 an opportunity to attend or participate in guild events in game due to the lack of a subscription fee, pay once and play as much or as little as you want. For us it has become the Multi-player social aspect of MMOs that we enjoy. It is not unusual for us to have players in three or more MMOs chatting in a single channel, and if players are working instances or PVP and need to separate, they do, and return later when they are done.