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Allakhazam.com was operated by a guy who used the nickname ‘Allakhazam’. He was one of the fiercest anti-IGE players around. I had once offered him $1 million (before WoW even entered alpha) - he wasn’t interested. Anyway, the site took a hit, and after a few years of struggling to survive, he eventually broke down. He sold out to IGE for roughly $7-10 million. The justification was that he sold the site to ‘Affinity Media’, which owns (but isn’t) IGE. Anyone with half a brain knew that they were the one and same.
So - with Thottbot/Allakhazam owned by IGE, they pretty much owned the WoW fansite market (and thus a huge audience to push their wares to). At least, if it wasn’t for Wowhead. A late-comer, the site was an instant hit, with its clean UI and fast loading speed (think of Thottbot as Altavista, and Wowhead as Google). You can see on Alexa how Wowhead has grown while the others have stagnated.
So - with Thottbot/Allakhazam owned by IGE, they pretty much owned the WoW fansite market (and thus a huge audience to push their wares to). At least, if it wasn’t for Wowhead. A late-comer, the site was an instant hit, with its clean UI and fast loading speed (think of Thottbot as Altavista, and Wowhead as Google). You can see on Alexa how Wowhead has grown while the others have stagnated.
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IGE has been ’supposedly’ sold off by Affinity Media. They used FUD when they purchased OGaming. They used FUD when they purchased Allakhazam. Just some more FUD - rest assured IGE/Affinity Media are still very connected.
UPDATE3: The FUD doesn’t end. Remember - I sold OGaming to IGE, while they claimed it was ‘RPG Holdings’ that purchased it. I’ve experienced it firsthand. I talked to another contact - it is a bit byzantine (how the site was ’sold’), but as it stands, IGE US LLC’s parent company is Affinity Media. Certain properties may have been sold, but not the company itself.
UPDATE3: The FUD doesn’t end. Remember - I sold OGaming to IGE, while they claimed it was ‘RPG Holdings’ that purchased it. I’ve experienced it firsthand. I talked to another contact - it is a bit byzantine (how the site was ’sold’), but as it stands, IGE US LLC’s parent company is Affinity Media. Certain properties may have been sold, but not the company itself.
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