I think the issue lie with what fantasy it is. Female characters tend to fall into the sexual fantasy while the males tend to fall in the power fantasy. Hell pandaren are the first race in WoW to not fall in that trap. Noteworthy are female dwarfs but the males were nothing but power fantasies in beards.
Please feel free to correct me if I am wrong.
That's a good way of putting it, but it causes me to ask this question:
Why is it that almost nobody complains about these "power fantasy" males, but yet soooooo many people complain about sexual fantasy females?
Is there some reason why one is OK with most and the other, not?
Don't get me wrong; too much of anything can be bad (yes, I'm a guy who... has limits as to how much sexuality I want to be bombarded with, there's a point where too much becomes "meh, already seen this"), I'm just merely curious as to the reasoning behind the discrimination between the two.
The mentality makes sense; the guys want more sex on average, the girls like to see powerful men who can get things done (at least, that's the average; there's people who go against this).
Even though I'm a guy IRL, I'd have to say that if I'm to play a male character... I'd rather play one that gets crap done. Don't have to be ridiculously ripped, but yet.... there's a reason why I lost interest in Final Fantasy games lately. The skinny emo-heavy boytoys just.... no thanks.
As for female characters, welll......
I can't help it, I like a girl who looks decent, but can get crap done. Fem!Shep in Mass Effect. A Female Boss in Saint's Row 3 or 4 (Female Voice 1 of course!). The girls you do _not_ want to mess with, but yet still look reasonably well (without needing skimpy armor).
And I always end up putting straight long black hair on these girls too. I guess that's just how I like em.