I was mmo-trained by FFXI. Cutscenes were huge in that game's storyline and we usually were riveted. So, I never go away during WoW's scenes. They give meaning to a lot of quests, and served to get me into the lore of WoW, which tbh, didn't interest me at all prior to playing the game.
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“Terrorists want media attention, so we give it to them. Unsafe industries don’t want media attention — so we give that to them.”
- Ken Ward Jr. of the Charleston WVa Gazette, tweet on the imbalance of media reporting.