I was mmo-trained by FFXI. Cutscenes were huge in that game's storyline and we usually were riveted. So, I never go away during WoW's scenes. They give meaning to a lot of quests, and served to get me into the lore of WoW, which tbh, didn't interest me at all prior to playing the game.
“Terrorists want media attention, so we give it to them. Unsafe industries don’t want media attention — so we give that to them.”
- Ken Ward Jr. of the Charleston WVa Gazette, tweet on the imbalance of media reporting.