lvling is so easy now a days its not worth it, with BOAs and guild perks you lvl so fast that you barely notice. the last toon i lvled i did it in 4 days played time which is like a couple weeks of actual play time for me.
4 days /played broken down over two weeks equals almost seven hours of playing every day. That's some pretty intense leveling.
I don't know how many characters you've taken to the cap, but I've taken my share and even with the heirlooms and guild perks, it's a lot of freakin' experience points needed. 1-58 is easy enough. When you hit Outland, though, it's like running face-first into a brick wall. And then you run into another when you get to Northrend. Except this time the brick wall is coming at you as well. Cataclysm leveling is almost worse, because it's so damn linear, once you've leveled through it all, it's the same goddamn crap you have to go through again.
Yeah, leveling has gotten a lot easier, but the content doesn't change each time. Doesn't matter how fast or easy leveling is, if I can toss $30 at Blizzard and not have to go through the pain of spam-clicking my way through quest texts and collecting about a million trillion boar livers, I'd do it. Hell, I'd vote for making it a 1-85 deal. Yeah, we'd have a bunch of nubcakes running around at level 85 with a character wearing crap gear and no knowledge of how the class works, but that describes someone from every single PUG heroic run I've ever run.
Nubcakes are going to be nubcakes, regardless of how much time they spend leveling or playing their character. Right now I'm playing Star Wars: The Old Republic and last night I ran into a level 28 Sentinel (Fury Warrior equivalent) who thought he was the tank. He also proceeded to roll on every single drop, regardless of the stats on it (even took my chest armor that he couldn't wear) and when asked to buff the group, he used the equivalent to a health potion...
It's very likely that he will hit level 50 (cap in SWTOR) without ever learning how the need/greed system works. He hadn't learned it by the time I'd told him for the fifth time. He's not going to learn it. He's a nubcake. Do I have to go through the pain of leveling a character six hours a day for two weeks just because someone still believes that the nubcake can be saved?
Where's Blizzard? I want to throw my money at them.