Assume $50 to purchase the game.
Assume 500,000 people start up the game in the first 3 months.
Let's also say that Bliz has been working on the game for 4 years. They have what? approx 20 people programming, another 20 people for misc stuff. So let's say 40 ppl at an avg salaray of $50k a year (overestimating).
So, the payroll cost for the past 4 years would be approx $2mill.
Say another $500k for production costs. So $2.5 million to make.
Let's also say that the start up capital for the servers is $1.5 million. So that's $4 million to get everything off the ground.
In the first month, Bliz will get only the purchase costs. Say they sell the game to stores for $30 a box. And let's also say that 100,000 people join the game. That's $3 million right there.
Ok. Let's also say that of those 100,000 people, 90,000 stay and play another month, and another 75,000 people join up.
New Sales: $2.25 million
Returning Subscriptions @ $5 a month: $450,000
So that's approx $2.7 million for month 2. Add that to the $3 million from the first month and you have already recovered costs.
Now, I know I'm over estimating the amount it took to start up the game, and I'm probably underestimating what they'll sell the game for. Plus, I didn't take into account the maintenance costs for the servers. But in the first 2 months, they've already netted approx $5.7 million with approx 175,000 people staying on the servers. Assume that number gets up to at least 500000 by month 4 and you're looking at $2.5 million a month coming in from just subscription costs. That doesn't count the initial sales figures or merchandising figures, or mule accounts, etc.
Bliz will be fine charging $5 a month if it's true.
, Dwarf Paladin on Lightbringer server.
Lvl 40 and rising.
Proud Officer of <Penguin Nation> Downtime Tally:
- 01/13/05 16 Hours downtime
- 01/14/05 Server crash while in instance
- 01/16/05 'Unable to log in at this time'
- 01/16/05 Server crashes and rollbacks all evening.
- 01/17/05 30 minute queues to get in. No time to wait to play.
01/18/05 Server down. No reason