People have been complaining about how FFXIV lacks content, which I honestly feel is a perfectly legitimate complaint. I admit, I often find myself with nothing to do except go out and grind on monsters mindlessly. Guildleves only take about 30 minutes to finish all 8, and then once you're done with that you've got no more Guildleves for the remainder of the cycle, which could be as long as 36 hours if you got all your Guildleves as soon as they were available. And if you're not currently at a level where you have any new quests to do for the Main Scenario or your class, then your only other choice really is to go do Behest. But again Behest only takes like 15 minutes to complete, and you can only do Behest once every hour.
And even when you do have Guildleves to do, they're all pretty much the same, and don't actually feel like genuine content. They feel more like a little side-game, like something to do when you're bored and have nothing better to do, and not like something you would want to spend all of your time doing, simply because they're so repetitive.
I suggested previously that Guildleves generally don't have very good storylines behind them, which is true for the most part. However, shallow storylines are only PART of what makes Guildleves dull and boring. More importantly is the variety of the gameplay mechanics involved in Guildleves. Or rather, the LACK of variety.
If you think about it, there are really only three different Guildleves in the entire game. They are:
1. Kill stuff
2. Craft stuff
3. Gather stuff
With Guildleves only ever asking you to do one of the above three tasks, the entire Guildleve system quickly becomes boring and monotonous. There needs to be more variety to the system for it to be at all entertaining.
With that in mind, I've decided to suggest different kinds of quests and goals which could be offered to make the game more entertaining. These quests may or may not be part of the Guildleve system (honestly, I would prefer they weren't, just so we won't be limited to 8 of them once every 36 hours), but with the additional variety these new types of quests would bring, the general feeling that FFXIV lacks content would almost completely evaporate. A couple of these new quest types are just the standard quests that every MMO has, but a few are a bit more unique.
Anyway, here's some of the ideas for additional quest types I've thought of so far:
Basic quest type that's in almost every MMO (kinda surprised FFXI doesn't have them). Go talk to NPCs, delivering messages either written or verbal. Lots of potential for story here, as you would get to see plenty of NPC interactions and dialogue.
Another basic quest type that's in almost every MMO. Essentially the same as Message Delivery, except you're handing off an actual item of some kind to the NPC, instead of just talking to them. Good story potential here.
Plant seeds somewhere out in the wild. Why? Well for story purposes, perhaps an NPC wishes there were more flowers in a particular area. Maybe there used to be lots of flowers there before, but they all died out for some reason. That's just one example. SE could come up with countless other reasons.
Similar to the Wilderness Gardening quest (except destructive rather than constructive), you have to plant bombs or explosives of some kind in a specific location for the purpose of disrupting enemy operations. Perhaps you could even be required to sneak past enemies undetected. There are countless variations of this idea which could be made.
Find a treasure chest hidden in a cave, or under a rock, or in a building, or somewhere else. Maybe the treasure chest is surrounded by monsters. Maybe it's not. Maybe the treasure chest is booby-trapped, and you have to have a special "Disarm" skill to open it safely. A treasure hunting escapade like this that didn't directly involve fighting monsters would definitely add a bit more flair to game.
An NPC has tasked you with learning about the history of Eorzea. Go to an in-game library and read a specific book, and then come back when you're finished for a reward. This right here has TONS of potential to add depth and background story to Eorzea. Of course, it would also require SE to add libraries and books to the game, but I think it'd be well worth the effort. Perhaps you could even get books as drops off certain monsters. Imagine, you just kill an NM, and the NM drops a book that you can actually open up and read right there, and that book gives you insight into the background story of the NM and/or the surrounding area.
An enemy NPC has infiltrated an organization in the city, and you have to figure out which NPC it is. Perhaps there's an extra, unfamiliar NPC who wasn't there before hanging around the armorer's guild, and you have to unmask him somehow.
That's all I can think of for now. Feel free to brainstorm and add your own ideas for unique types of quests, or expound upon some of the existing ones.