I'm building a PC for a friend and pretty much every pre-sort bundle on Newegg comes with a copy of XIV in addition to whatever title you get with the GPU. It works out pretty good since he was thinking about giving the game a shot anyway, now he doesn't even have to pay!
I've checked multiple flash sale bundles the last few days and every single one of them comes with XIV (digital download), so SE is getting even more market saturation at pretty much no cost.